Tofu

Home
Archive
Leaderboard
About
To Gate or Not to Gate? That is the Question; The Revenue Feedback Loop: Putting Revenue At The Heart Of B2B Marketing & Tofu Community…
To Gate or Not to Gate? That is the Question How to think about using gated content for lead generation in climate tech marketing By Bettina Grab…
 • 
Bettina Grab
 and 
Melanie Adamson
To Gate or Not To Gate? That Is The Question
How to think about using gated content for lead generation in climate tech marketing
 • 
Bettina Grab
How To Get A Role In Climate Tech Marketing; The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It & Tofu…
Transitioning from your current career into a climate tech marketing role may seem overwhelming. As the Community Coordinator for Tofu, I have had the…
 • 
Rhythm Bhatnagar
Most Popular
View all
Go-to-Market Strategy vs. Marketing Strategy
 • Bettina Grab
Don’t Become a Climate Tech Nerd
 • Bettina Grab
When you discover your email newsletter went to junk
 • Bettina Grab
How To Get A Role In Climate Tech Marketing; The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It & Tofu…
 • Rhythm Bhatnagar
Key Marketing Metrics for Climate Tech Companies: Data Points That Matter for Brand Awareness; Webinar: Can A Robot Run Your Marketing…
 • Toby Obayashi
New
Top
Community
How To Get A Role In Climate Tech Marketing
Learnings From Tofus Who Have Done It
 • 
Rhythm Bhatnagar
Key Marketing Metrics for Climate Tech Companies: Data Points That Matter for Brand Awareness; Webinar: Can A Robot Run Your Marketing…
Toby Obayashi-Breunig, Digital Marketing Specialist at Alder & Co. covers how climate tech businesses need specific metrics and data-driven strategies…
 • 
Toby Obayashi
Key Marketing Metrics for Climate Tech Companies: Data Points That Matter for Brand Awareness
This blog reveals how to set goals, identify key metrics, and optimize your climate tech marketing approach by leveraging insights from web traffic…
 • 
Toby Obayashi
Stop Wasting Your Newsletters: How to Turn Them into Powerful Lead Nurturing Tools; You Down With VPP? Yeah, You Know Me; Pros and Cons of…
Stop Wasting Your Newsletters: How to Turn Them into Powerful Lead Nurturing Tools By Betting Grab Have you ever signed up for a climate tech company's…
 • 
Bettina Grab
 and 
Melanie Adamson
You Down With VPP? Yeah, You Know Me.
Other people's p-jargon isn't necessarily ours. Losing the acronyms invites more people to the conversation.
 • 
Melanie Adamson
Stop Wasting Your Newsletters: How to Turn Them into Powerful Lead Nurturing Tools
Discover the secrets to engaging leads and building relationships by aligning your content with the buyer’s journey
 • 
Bettina Grab
Change Your Outlook To Change Your Outcome; Preventing The Greenwashing Trap; Budget Woes Getting Marketers Down? Make The Most Of It…
In our marketing careers, how often do we defer from pursuing the next big move for one reason or another? It's never about timing. It's not about…
 • 
Laurie McGinley
Tofu
Tofu
A community for climate tech marketers
Recommendations
Arts and Climate Change with Nicole Kelner
Arts and Climate Change with Nicole Kelner
Nicole Kelner
ClimateRaise
ClimateRaise
ClimateRaise
Tofu
Join the Tofu Slack group
© 2023 Alder & Co.
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing