Advancing Your Climate Tech Story Through Market Trends; PNW Climate Week Hot Spots and more
Advance Your Climate Tech Story Through Market Trends
We first published this piece back in 2021 on connecting your brand to market trends. The core insight still holds—but what counts as relevant in 2025 has definitely shifted.
In today’s current administration, where talk of American jobs, energy independence, economic growth, and U.S. global dominance tend to override climate-focused messaging, brands have an opportunity to adapt.
Reframe your story around strength, strategic advantage, and national relevance. You can still lead with values—just make sure they’re tuned to the moment. Want some inspiration? Check out a great example of this brought to life by Benji Backer, founder of Nature is Nonpartisan.
Seattle & Portland Tofus, Assemble! PNW Climate Week Is On!
PNW Climate Week is heating up with awesome events this month. Below are a few we’re especially excited about. Come hang with your fellow Tofuttis for tasty bites, good vibes, and even better convos. Here’s a link to the full calendar of events.
SEATTLE | July 18 | “Pitch Smarter, Grow Faster, Build Together”
2:00 PM - 4:00 PM PDT
9Zero Climate Innovation Hub
Seattle, WA
Register for Event Here
SEATTLE | July 19 | “Seattle Hike and Network”
9:00 AM - 11:00 AM PDT
Snoqualmie Falls Free Parking Lot
Fall City, WA
Register for Hike Here
PORTLAND | July 22 | “AI in the Built Environment: Build Faster, Fail Less: The AI Revolution in Construction”
5:00 PM - 7:00 PM PDT
PAE Living Building, 151 SW 1st Avenue
Portland, OR
Register for Event Here
PORTLAND | July 23 | “Force of Water: Women Leading Climate Solutions”
5:30 PM - 8:00 PM PDT
McMenamins Mission Theater
1624 NW Glisan St
Portland, OR
Register for Event Here
Updates from the Tofu universe
Tofu Slack has been buzzing with networking, strategy swaps, and a healthy dose of moral support. Got questions about tech stacks, career moves, or just need a place to vent about the BBB? Come hang with us!
🚉Micheal touted the great work of Michael Liebreich, founder of Bloomberg New Energy Finance, on the Climate Swings podcast episode. In this latest episode, Michael digs into how Liebreich’s ideas have influenced everyone from the International Energy Agency (IEA) to folks managing the London Underground-cool stuff, have a listen.
✍️Alex shared how she’s taken to writing poetry to help her manage through worries related to the current administration and the state of the planet. Her latest poem, Heat Wave is part of her larger climate poetry collection, Emissions & Emotions. Take a beat and read.
🎨 Birgitte is hoping to connect with art buyers who focus on environmental, climate, and social justice themes for their clients.
🚲Katherine shared an upcoming event in California focused on supporting bike lanes. Check out the event and definitely attend if you’re in the El Cerrito area.
Stay cool. Stay connected.
We’re keeping it light and breezy this summer, but we know the climate convo doesn’t take a vacation. Stay connected, tap into the Tofu community, and keep showing up for each other and the planet.
With 💓,
The Alder Team