It's vital to find the right balance between telling a compelling brand story and delivering the in-depth technical details that make it believable. Here’s a few tips that you can use to achieve that equilibrium. Announcing Tofu’s Climate Tech Marketing Cohort. A respite for the marketing singletons, the Cohort offers small group advice. The Cohort is a way to pool expertise, create connections, and ensure solo marketers don’t feel quite so alone.