Focusing on Environmental Benefits Will Not Get Us Where We Need ('Expanding The Bubble' Series)

There will always be a segment of the market that resonates with environmental benefits. And this segment will never be big enough to impact the change needed for the world.

Expanding the Bubble

I grew up in the SF Bay, went to college in Boulder, CO, and have spent the bulk of my career trying to get people to make better decisions when using energy. I took a trip around the world and, after seeing firsthand the environmental degradation everywhere, started an organic cotton clothing company.

In other words, I’ve been in an …