In our marketing careers, how often do we defer from pursuing the next big move for one reason or another? It's never about timing. It's not about money. It's the felt sense that the solution is unsafe or uncertain.
Felt sense: a feeling, oftentimes subconscious, that tells us if the thing we are doing is right or wrong, good or bad, safe or dangerous.
Alder & Co. and the Tofu team asked Laurie McGinley, world-renowned executive coach to climate tech founders, for the secret to success. How do we get out of our own way to achieve our goals? Because, as we all know, what we’re doing is hard work. And the impact is palpable.
Photo by Brett Jordan on Unsplash
I’ll __________ once I ___________.
The operating instructions for life that you were handed at a young age probably go something like this:
Set a goal.
Work for it, sometimes tirelessly and with great sacrifice.
Achieve it.
Celebrate, humbly.
We’ve been trained that once we achieve this thing, we’ll be rewarded, and we can splurge, celebrate, or set our sights higher. But oftentimes, the steps are more convoluted, and the end result is not always a direct reflection of our efforts.
