From Productivity to Proof: AI Marketing’s Role in Climate-Tech GTM

AI has become foundational to modern go-to-market strategy, shifting from a productivity tool to core analytical infrastructure. For climate-technology companies navigating the Four Valleys of Death, AI reduces early uncertainty through faster research synthesis and clearer positioning, and later strengthens commercial scalability through campaign analysis, account scoring, and improved sales execution. These capabilities influence the metrics investors rely on to judge viability. In this context, Alder’s Brand to Scale® methodology ensures AI amplifies strategic clarity rather than noise, supporting progress through each valley with greater precision and evidence.