How to Adapt to Shifting B2B Buyer Behavior

What Marketers Should Know About the Evolving B2B Buying Journey

The last 20 years of innovation didn’t just remake the way we do business; they transformed the traditional B2B buyer’s journey. B2B buyers have so much information at their fingertips that traditional methods focused on guiding purchasing decisions are less effective. As companies evolve their strategies to account for this new reality, the buying dynamics in the B2B industry are shifting rapidly. Read on to learn more about how digital buying behavior has transformed B2B marketing and learn tips on navigating this fast-changing market.

The shift toward digital channels from in-person interactions