How to Adapt to Shifting B2B Buyer Behavior ; May the Force Be With Your B2B Marketing; Updates from the Community
How to Adapt to Shifting B2B Buyer Behavior ; May the Force Be With Your B2B Marketing; Updates from the Community
Climate tech marketing commentary
Our top 3, most-read practice guides on Tofu [paid]
Stop Wasting Your Newsletters, Climate Tech Media Coverage is Expanding & Don’t Become a Climate Tech Nerd
We've sifted through our growing archive of Tofu articles (now over 100+) to spotlight the pieces that have resonated the most with you, our members. Happy reading!
From the community
👋 Welcome, new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s an overview of some of our newest members – head over to #introductions on Slack to say hi and learn more about them.
James: "Hi everyone - I'm James; I've recently moved from London to NYC. I've been keeping myself busy by helping startups on GTM, sales, product, operations, and fundraising. If anyone wants any help on GTM/sales, happy to have a chat and share some thoughts."
Hillary: "Hello, all! Good to join you. I'm Hillary. Coming to you from Ann Arbor, MI, USA where I've worked in nonprofits and faith communities for the past decade. I recently joined the Go to Market team at Xmartlabs, a digital product development studio based in Uruguay, and will be relocating this summer. It was so special to find this group that spans my varied interests--I'm excited to nerd out with you all at the intersection of climate, tech, and marketing!"
Iben: "Hi everyone, my name is Iben! I have 15+ years of experience in business development and marketing for architecture, planning & engineering firms. I'm currently a Climatebase Fellow (Cohort 5), where I learned about this wonderful community in a breakout session with Melanie and Bettina. I'm based in Brooklyn, am passionate about making streets for people (not cars), love cooking, the New Yorker magazine, and am the proud mom of two girls. I'm happy to be part of this community!"
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
#general
👏 Matt highlighted best practices in climate communications from Cassidy Villeneuve's blog.
🤝 Andrew started an email thread for CMOs and CGOs at climate tech startups to discuss tough subjects.
🎤 Birgitte is seeking recommendations for an automatic transcription service.
👩🎓 Catherine shared a Women in Leadership certification program opportunity.
🔍 Michael published a new guide on climate career resources.
🏡 Katharine exposed some greenwashing by Habitat for Humanity's "zero net energy homes" that still use gas.
#events
🌳 Pamela invited the Tofu community to the Sun Valley Forum on restoring harmony with nature from July 15-18.
🏡 Katharine shared details on the free East Bay Green Home Tour on June 1, showcasing electrification technologies. RSVP here if you’re interested.
#jobs
🌿 Alder is looking for a new part-time Tofu Community Coordinator. Apply via the email in the job description or DM Melanie Adamson if you have any questions!
💬 Ted Dillon is seeking recommendations for a reliable proofreader.
🔍 James Lamming is available to advise startups on go-to-market, sales, product, operations and fundraising.
✍️ Dana Dohse at EnergyHub is hiring freelance content writers focused on grid edge technologies.
👩💼 Uplight has an open role for a Director of Demand Generation & Events.
📝 Antora is hiring a Communications Associate in San Jose: “This person will develop and execute content and communications initiatives that elevate Antora’s brand and help eliminate the single biggest source of global emissions.”
💻 MassCEC is looking for a VP of Marketing & Communications.
⚡ The City of Ann Arbor is hiring a Senior Energy Analyst.
🌎 Chris is in need of a sustainability expert coach to guide a client through setting science-based targets, ideally fluent in Turkish. Reach out to him if you or someone you may know could be a good fit.
📈 Hayley is helping to recruit a new Head of Marketing for NatCap Research.
☀️ Jessica shared an entry-level Marketing Specialist role for a solar company called GoodWe based in Denver, Colorado.
Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing daily? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 1000+ climate tech marketing experts? Get in touch with Melanie to chat more.
Thank you to our supporters!
Thank you to all who have subscribed to support this community – it means a lot!
With love,
Mel & the Alder team 🤸🏽♀️