How to consider B2B channels for climate tech marketing

Finding your channel portfolio mix

Aug 26, 2021

∙ Paid

I love playing the channel game. We’ll be watching cable TV, with commercials, and we’ll guess who the target audience is based on the commercials. I play this game with my kids because I want them to be aware of messaging and how it impacts their thinking and behavior. Are we really hungry? Maybe not, but that Carl’s Jr burger sure looks good!

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