4 keys to creating actionable buyer personas

Forget hobbies, pets, and favorite wine (unless you’re selling wine targeted at dog lovers)

Buyer personas are a fundamental concept in B2B marketing, and I love geeking out about them. But not all personas are created equal – there’s a lot of fluff in B2B marketing literature on what attributes and traits should be included. Here are 4 keys to developing actionable personas for marketing and sales. 

Photo by Jamie Street on Unsplash

Key 1: Unde…