It needs a re- something.

Our take on the heat pump rebrand debate.

Heat pumps or geothermal iditerator? No matter what you call it, it needs a change in corporate image – a rebrand. We could not pass up the opportunity to respond to Mike Munsell's very clever article on the opinions of #energytwitter:

Do heat pumps need a rebrand?

The #energytwitter brain trust weighs in with catchier alternatives for the double-duty app…