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It needs a re- something.

Our take on the heat pump rebrand debate.

Melanie Adamson's avatar
Melanie Adamson
Feb 10, 2022
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Heat pumps or geothermal iditerator? No matter what you call it, it needs a change in corporate image – a rebrand. We could not pass up the opportunity to respond to Mike Munsell's very clever article on the opinions of #energytwitter:

Do heat pumps need a rebrand?

The #energytwitter brain trust weighs in with catchier alternatives for the double-duty app…

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