It needs a re- something.
Our take on the heat pump rebrand debate.
Heat pumps or geothermal iditerator? No matter what you call it, it needs a change in corporate image – a rebrand. We could not pass up the opportunity to respond to Mike Munsell's very clever article on the opinions of #energytwitter:
Do heat pumps need a rebrand?
The #energytwitter brain trust weighs in with catchier alternatives for the double-duty app…