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Key Marketing Metrics for Climate Tech Companies: Data Points That Matter for Brand Awareness; Webinar: Can A Robot Run Your Marketing?; Automations for B2B Organizations & Tofu Community Updates
Key Marketing Metrics for Climate Tech Companies: Data Points That Matter for Brand Awareness
How Climate Tech Companies Can Accelerate Growth with Data-Driven Marketing
By Toby Obayashi-Breunig
In today's fast-paced and data-driven world, leveraging the power of metrics has become essential for businesses to thrive. Climate tech startups are no exception–they need specific metrics and data-driven strategies to measure, evaluate, and optimize the performance of their marketing campaigns.
By harnessing the insights from data analysis and using them to drive marketing strategies, you learn how to scale your business better and achieve your marketing goals more effectively and efficiently.
Learn how climate tech companies effectively leverage metrics to achieve their goals. [Read More]
Climate tech marketing events
Can A Robot Run Your Marketing? AI in Climate Tech Marketing
The future is here - are you ready to capitalize on AI for your climate tech marketing function?
Alder & Co. and Tofu have assembled a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry.
We’ll explore the use of AI in your day-to-day marketing practices, the impact of AI on brand and customer experience, and the ethical considerations surrounding the use of AI in marketing. Attendees will leave with a deeper understanding of how AI can be leveraged to drive marketing success and avoid pitfalls to stay ahead of trends in the climate tech marketplace.
We are joined by
Meghan Keaney Anderson, Head of Marketing at Jasper, and
Birgitte Rasine, CEO of LUCITA
Join us at 9 a.m. PT, noon ET, September 7, online for an exchange about how to implement AI into climate tech marketing in 2023. RSVP here.
What we’re reading
6 Simple Automations Every B2B Organization Needs To Have
With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. For MarTech, Ali Schwanke, founder of Simple Strat, suggests ways to apply automation in your B2B organization to enhance customer experience, improve efficiency, and drive growth. [Read here]
Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth. And while the world is buzzing with AI advances, there are still many quick-win opportunities to nail the basics better. The key lies in identifying the right areas to automate...In many cases, the low-hanging fruit automations might not have been set up in the first place. Easy automations can help turn an overworked and disorganized team into a thriving business. [Read more]
Our top 3, most-read practice guides on Tofu [paid]
When To Go From Building Your Business to Building A Brand, Repurpose With Purpose and Level Up Your Research to Find Out Why Customers Buy
We sifted through our Tofu archive (which is 85+ pieces strong now!) and pulled out the articles that you - our members - have found most useful so far. Happy reading!
From the community
👋 Welcome, new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members – head over to #introductions on Slack, where you can say hi and learn more about them.
Shankar Revadala: “I am a Senior Technical Writer at Commvault, Bangalore, with 14 years of experience across domains like banking, healthcare, and gaming. I am planning to transition to user experience design in the fields of sustainable design.”
Vikram Shetty: “I am the co-founder of 73bit.com. I help ESG Consultants who assess and rank companies on their non-financial disclosure data to multiply the impact of their digital Company Scorecards. I also host a podcast, Sustainability Scores.”
Stoyan Bojinov: “I'm a PR and Communications specialist for ETF issuers and looking to transfer my experience to the climate space. I'm skilled at distilling nuanced investment products into digestible stories for everyday readers and journalists.”
Amanda Winther: “I'm Head of Marketing at a Series A climate tech startup called Lightship. I also lived full-time in an airstream with my partner and learned much about minimalism, reducing water and energy usage, and more. We are hiring quite a bit, so will share more about open roles!”
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
🗞 Nick is looking for recommendations for US-based PR agencies that have a dual focus on social mission-driven companies and are set up for smaller to mid-market clients. Barbara and Bettina shared some great ones!
💰 Emmanuel from Dream.org announced a special funding opportunity designed to support professionals in the Climate Change and Sustainability sectors to acquire the skills and credentials necessary to excel. Learn more here.
🌊 Azalea asked Tofus for examples of websites created for communities that focus on water resiliency education, drought resiliency, and stormwater management. Clare suggested some helpful case studies.
🎙Max wants to chat with sustainability-related podcasters to learn more from this community and potentially help them grow.
🤖 The Tofu Community Team invited climate marketers and founders to the webinar, "Can a Robot Run Your Marketing - AI in Climate Tech Marketing," on 7th September (see above).
🧑🏻🎨 Marc called designers to apply for the next Climate Designers Project Blue Sky session, a two-week hybrid workshop, this fall by September 8th.
🍸 Tyler invited all Tofus to a happy hour during Climate Week NYC 2023 on Wednesday, September 20th, from 5-8 pm EST.
👓 Tofu’s founders, Mel and Bettina, will be at upcoming industry events, including RE+, Move America, Canary Media Live Bay Area, GridFWD and VERGE, and would love to meet with any Tofus who are around!
🙋♀️ Emily is seeking leaders to join the TechCrunch Disrupt official After Hours Panel on AI & Renewable Energy on 21st September. You can DM your recommendations here.
🤝 Rachel called Tofus to join them for the Evergreen DeepTech Expo in Chicago on October 4th.
🕵🏻♂️ Nicole put together a guide, "Spot the Bot: Signs That Writing May Be AI-Generated," that doubles as a resource to help you refine your AI-generated content, ensuring your outputs resonate more naturally with your audience.
🎥 Nicole recorded a video on OpenAI's new beta feature for Paid ChatGPT accounts called custom instructions. You can watch it here.
🙋♀️ Kat from Solar Today is seeking editorial board members who are members of the American Solar Energy Society and would like to contribute to the magazine's growth and development.
🗽Jenna from Green Portfolio is looking for graduate students from NY for web designers and business analyst roles.
✍️ Mel from Alder&Co. is hiring a copywriter to supplement their client work.
🧑🏾💻 Anusha is offering contractual opportunity to marketing designers for a client's website revamp.
Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing daily? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 800 climate tech marketing experts? Get in touch with Bettina to chat more.
Thank you to our supporters!
Thank you to all who have subscribed to support this community – it means a lot!
Mel & Bettina
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