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Know Thy Climate Tech Buyer's Journey
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Know Thy Climate Tech Buyer's Journey

Growth marketing only works if your content is aligned with what your buyer is looking for

Bettina Grab's avatar
Bettina Grab
Oct 07, 2021
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Know Thy Climate Tech Buyer's Journey
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We've all come across this statistic: that approximately 70% of the B2B buyer's journey is complete before a buyer even reaches out to sales (SiriusDecisions). But what do we mean by "buyer's journey"? And how are our buyers of climate tech solutions researching information during the 70% of their time they're not talking to our sales teams?  

What is th…

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