Know Thy Climate Tech Buyer's Journey
Growth marketing only works if your content is aligned with what your buyer is looking for
We've all come across this statistic: that approximately 70% of the B2B buyer's journey is complete before a buyer even reaches out to sales (SiriusDecisions). But what do we mean by "buyer's journey"? And how are our buyers of climate tech solutions researching information during the 70% of their time they're not talking to our sales teams?