Leaves of green, let them be

New climate tech companies entering the marketplace need to resonate with their audiences first and foremost.

At mid-year this 2021, there was approximately $16 billion invested into the climate tech industry and about 250 deals among one thousand companies or so, according to Climate Tech VC. The uptick is a positive signal to the market, to businesses and consumers that sustainability and climate action urgency is top-of-mind. And comparatively, 2018’s total …