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May the Force Be With Your B2B marketing

How Autodesk turned a customer case study (Lucasfilm) into a B2B machine

Melanie Adamson's avatar
Melanie Adamson
May 29, 2024
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Be still my heart; Autodesk found a way to turn Star Wars into a B2B marketing machine. While exhilarating, leveraging popular culture (or a customer case study) such as Star Wars is also a key way to create an engaging B2B marketing campaign that blends B2B and B2C strategies. This approach is not outside our climate and energy tech marketing boundaries. We can do this! 

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