“No creativity on a dead planet” – Greenpeace and other climate activists take over Cannes Lions
Even as climate tech marketers, we’re not free from greenwashing or supporting fossil fuel industries
“No awards on a dead planet.”
That was one of the messages Greenpeace activists declared during their protests at Cannes Lions this year. The goal was to direct attention to the climate crisis and how the advertising industry continues to support fossil-fuel advertising.
Photo courtesy of Adweek
Stunts included crashing WPP’s beach to highlight the leading…