As marketers, we LOVE reusing (or - marketing speech - ‘repurposing’) content. By repurposing, we mean taking one piece of content and changing its format, angle or audience so it can serve a different purpose. (Side note: we’re not talking about ‘revamping’ content - see this HubSpot article for an explanation of the difference).
Photo courtesy of One Lombard
There are many articles about why you should repurpose content and the many ways you can do so. TLDR: it saves time, allows you to cover different buyer personas, journey stages, and channels with the same content, and frankly makes you look like an excellent marketer who gets a lot of mileage out of their marketing content and dollars.
The question is, with so many options for repurposing your content, where do you start?