Resisting the Urge to Overcomplicate Climate Change
How audiences react to climate communications and changing strategies to effect change
In line with the main topic of this week’s Tofu, Susan Joy Hassol tells it like it is in the article “The Right Words Are Crucial to Solving Climate Change,” in the Scientific American, published Feb. 2, 2023. And there was no doubt I would post, repost, write, opine and shout on the rooftops Ms. Hassol’s advice to us on how to reframe the conversation with conservative deniers, remove jargon from our external dialogue and invite hope, not doom.
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