Stop Tracking Everything: Start Measuring What Matters; From Productivity to Proof; Community Updates
From KPIs to AI to navigating climate-tech headwinds, everything in this issue comes back to one idea: doing less of what’s noisy and more of what’s meaningful. The marketers who thrive in 2026 will experiment with intention, use tools with purpose, and stay grounded in the outcomes that matter.
Fresh Tofu for December 2025
Tofu Slack is abuzz. Check out some of our favs.
💚Amalia tapped into one of our favorite experts, Emily Kramer, to build off her framework and explore what the new Gen Z marketer looks like in the climate tech space. Love this!
👂Women make up almost half of podcast listeners but only 29% of creators. Claudia decided to change that. She launched Voices for Climate Action, an EU-co-funded program helping women entrepreneurs across Europe tell their climate stories through podcasting. So rad.
👀 Kristen is looking for any speakers or session ideas for the upcoming Circular San Antonio event in late January 2026. Ideas should highlight innovative circular solutions, from food systems to design, manufacturing and the built environment. Ideas needed by 12/12!
📣 Alder is hosting a webinar, Inside the Climate Marketer’s Mind, on Dec. 4, noon - 1 p.m. ET, and 9 - 10 a.m. PT. Register here.
Glad you’re here
Join our upcoming webinar to hear what’s working, what’s changing, and how to stay visible when the market feels unpredictable.
Stay connected, lean into the Tofu community, and keep showing up for each other and the planet.
With 💓,
The Alder Team