Stop Wasting Your Newsletters: How to Turn Them into Powerful Lead Nurturing Tools; You Down With VPP? Yeah, You Know Me; Pros and Cons of Using ChatGPT for B2B Comms & Tofu Community Updates
Stop Wasting Your Newsletters: How to Turn Them into Powerful Lead Nurturing Tools
By Betting Grab
Have you ever signed up for a climate tech company's newsletter, only to receive content that feels generic and opportunistic?
Do you feel like your company is treating its newsletter as a 'must-have' exercise, and as a result, you’re scrambling to get it filled with content every month or quarter?
Read on for our framework to turn newsletters into powerful lead-nurturing tools. [Read More]
Climate tech marketing commentary [paid]
You Down With VPP? Yeah, You Know Me.
Other people's p-jargon isn't necessarily ours. Losing the acronyms invites more people to the conversation.
By Melanie Adamson
Imagine you were at a party, and everyone around you was talking about a fancy thing called a virtual power plant, or VPP as many like to call it—a clever system that helped manage electricity smartly and efficiently.
When these folks got together to discuss the VPP, they used strange words and acronyms that made it hard for others to understand what they were saying. They would throw around terms like "distributed energy resources" and "aggregated load balancing" without explaining what they meant.
Melanie makes a case for why using all this energy jargon without explaining it properly can be bad for communication. When we communicate in a way everyone can understand, we open the conversation to more voices and ideas.
What we’re reading
Pros and Cons of Using ChatGPT for B2B Comms
ChatGPT has caused a unique ripple effect in the PR and marketing landscape. Some marketing pros claimed they wanted to avoid the platform completely. For others, using ChatGPT for thought leadership has already started. Judith Ingleton Beer of IBA International writes why B2B communicators must evaluate the ways AI can help them provide better services and improve communication tactics—all while keeping a lid on legal aspects. [Read here]
Trust is a critical aspect of ChatGPT for the user to believe that their generated text is factually correct—but will it help you stand out from the rest, or cause copyright troubles…….The issue isn’t that machines write like humans—it’s that humans have been starting to write like machines. ChatGPT should serve as a wakeup call to stop writing in marketing lingo and start using words to convey ideas and thoughts.
Our top 3, most-read practice guides on Tofu [paid]
Go–to–Market Strategy, Testing Your Marketing and Meta List of Climate Tech Events
We sifted through our Tofu archive (which is 85+ pieces strong now!) and pulled out the articles that you - our members - have found most useful so far. Happy reading!
Go-to-Market Strategy vs. Marketing Strategy
Get your Tofu fix on LinkedIn
We are excited to invite you all to join us on our LinkedIn Tofu page! You can visit us for the latest Tofu updates, conversations that stirred Tofus, and discover many more climate CMOs, marketing-hat-wearing founders and freelancers.
Why should you follow us?
Stay up to date: Know about the latest conversations on Tofu, meet emerging and seasoned climate marketers
Learning resources: Gain access to climate tech marketing insights, articles and thought-provoking content from the Tofu community
Collaborations: Explore potential partnerships, collaborations and opportunities with other climate marketers
Share your work: Taking a cue from a recent piece by Bettina asking climate marketers to toot their own horn, we want to create a space to amplify your great work and support you!
From the community
👋 Welcome, new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members – head over to #introductions on Slack, where you can say hi and learn more about them.
Owen Rogers: “I help operate the .eco top-level domain (TLD) in partnership with the global environmental community. We've grown a community of over 8K eco-friendly businesses, non-profits, and individuals supporting the environmental movement in 175 countries. I'm happy to chat about anything related to domain names, carbon accounting, product management and digital marketing.”
Ania: “Shifting from research/nonprofit/project management in the medical space to climate work soon, while finishing up the Climate Base fellowship and launching my own startup—centered around encouraging individual action for climate solutions. Also finishing up my Ph.D., starting a garden consultancy business, and advising a few climate start-ups.”
Evannah Jane: “I am a founder of an early-stage Circular Economy start-up. I'm personally based out of Australia, but my company is 100% remote. I'm looking for one last team member to join our founding team; we have every skill set except a dedicated marketing person.”
Colin Bovet: “I live in Southern California. I have 10 years of experience in marketing and biz dev for early-stage technology companies. I was the Head of Growth for an app that helps people learn how to grow happy houseplants. When I'm not working, I spend time with my 2-year-old daughter, cooking, surfing, running, and hiking.”
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
#general
🙋♀️ Pratika asked marketing and content professionals on Tofu for advice on serving her prospective clients better. Owen, Joseph and Molly pitched in with insights.
🥇 Salman was thrilled to share that his team recently won the CrowdSolve Pitch Competition.
🧷 Bettina shared an article about common pitfalls in pitch decks for anyone who is fundraising at the moment.
#events
🚲 Nate is hosting a Cleantech event on Thursday, 20th July, in Bend, Ore., focused on the importance of Storytelling and Product design in Cleantech.
🥁 Mike from Canary Media invited Tofus to the Canary Live Bay Area event, an evening of expert insights and networking on October 20. RSVP here.
#ai
🔏 Nicole reviewed the Code Interpreter For ChatGPT Plus users.
⚠️ Nicole shared alternatives for ChatGPT on Bing with Tofus.
#jobs
🤝 Kat from Solar Today is seeking editorial board members who are members of the American Solar Energy Society and would like to contribute to planning our magazine's growth and development.
🎙 Jessica shared an opening for a communications role at Smart Electric Power Alliance.
💲 Evannah is looking for a dedicated marketing person to join her founding team.
✍️ Nicole is looking for a technical writer to hire to help write a whitepaper.
Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing daily? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 800 climate tech marketing experts? Get in touch with Bettina to chat more.
Thank you to our supporters!
Thank you to all who have subscribed to support this community – it means a lot!
With love,
Mel & Bettina