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The 8 types of ‘sustainability theatre’ — and how climate tech companies can avoid them
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The 8 types of ‘sustainability theatre’ — and how climate tech companies can avoid them

Bettina Grab's avatar
Bettina Grab
Mar 09, 2022
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The 8 types of ‘sustainability theatre’ — and how climate tech companies can avoid them
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We came across this excellent article on Sifted on how corporations, under pressure from consumers and investors, are launching sustainability initiatives that are too often ineffective. 

TLDR – examples listed in the article include empty ‘by 2050…’ pledges, only committing to incremental change, having only one sustainable product line among a raft of …

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