The Conscious Consumer is Dead - Long Live Fun B2B Superbowl Ads
Climate Tech Observations on the Superbowl Ads
2023 is the year I finally sort of understood American football. I watched the Superbowl, had a rough idea of what was going on, and enjoyed the game. (People familiar with the sport confirmed it was a great game - I’m German and wouldn’t know.) But that’s beside the point.
Like any serious marketer, I was most interested in the ads.
The Conscious Consumer is Dead - or so it seems.
Keep reading with a 7-day free trial
Subscribe to Tofu to keep reading this post and get 7 days of free access to the full post archives.