The Conscious Consumer is Dead - Long Live Fun B2B Superbowl Ads

Climate Tech Observations on the Superbowl Ads

Feb 16, 2023

∙ Paid

2023 is the year I finally sort of understood American football. I watched the Superbowl, had a rough idea of what was going on, and enjoyed the game. (People familiar with the sport confirmed it was a great game - I’m German and wouldn’t know.) But that’s beside the point.

Like any serious marketer, I was most interested in the ads.

The Conscious Consumer is Dead - or so it seems.

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