The Heightened Role of Climate Policy in Climate Marketing

It’s been nearly two years since the Inflation Reduction Act (IRA) was signed into law. As the largest investment in clean energy and climate action in U.S. history, this landmark legislation has significantly influenced the landscape of climate policy and, consequently, the strategies employed by marketers and communicators in the climate sector. 

Whether it’s a grant reward from the IRA or newly implemented regulatory guardrail, climate policy is all around us and most certainly should be a regular part of how we strategize, message and operate as a climate tech marketer or communicator. We thought it might be helpful to keep in mind a few best practices:

Photo by Karsten Würth on Unsplash

1. Stay Informed and Compliant with Current and Emerging Relevant Policies

Climate tech marketers should keep abreast of current and emerging climate policies at local, national, and international levels. This includes understanding regulatory requirements, incentives, and standards that impact the climate sector, especially within the industry of your company or client. 

• Some ways you can actually do this:

  • Regularly monitor government websites, industry publications, and regulatory bodies for updates on climate policies or new legislation (good example of recent Massachusetts climate legislation).

  • Participate in industry forums and networks to stay informed about policy changes and implications.

  • Develop a compliance checklist to ensure all marketing activities adhere to relevant industry regulations.