The Importance of Brand Building for Climate Tech Companies; Core Truths for Climate Tech Marketers; Community Updates
Hey there Tofu Crew,
Hope you’re enjoying the onset of spooky season. 👻 We’re in the Halloween spirit this issue with the bone-chilling tale details of what befalls climate tech companies when they skimp on branding, plus the spine-tingling details of common troubles amongst B2B marketers. Don’t be scared, though! There’s also updates from the strong, supportive Tofu community to help you deal with these frightful nights.
From the Community
Quite a few exciting events and newly launched projects showed up in the Tofu Slack this month. If you’re seeking guidance, have new work to promote, or just want to chat about climate tech with like-minded marketers, join us! We’d love to see what you have to contribute.
🖊️ MJ is leading workshops on how to put pen to paper and turn a great idea into a great book! It’s a great opportunity for climate-tech marketers who have big ideas they need help expressing, or anyone looking to get over a creative block. The next session is 10/27, and you can sign up here.
📈 Emily is hosting Scaling Smart, a panel discussion and happy hour for climate tech marketers. This official Side Event for TechCrunch Disrupt promises to deliver the “hard-won insights and specific strategies” of an all-woman panel of climate-tech leaders. If you’re a founder or tech leader, this in-person event is designed especially for you!
🎧 Michael just launched a new podcast called Climate Swings! It’s focused on a topic close to all our hearts–taking your passion for fighting climate change and turning it into a career. Tune in for interviews and advice on how you can make some money where your mouth is as part of the climate movement.
Thanks for Being You!
As always, we have to express our gratitude; we’re inspired by how this passionate community supports each other—and the climate tech movement.
With love,
Mel & the Alder team 🤸🏽♀️