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Tofu - 7 hot topics for climate tech CMOs, noteworthy updates from #COP26, why the CMO role has a resurgence, and more
Seven questions that are top of mind for climate tech CMOs right now
2021 has been a pivotal year for climate tech, with a renewed political focus and record-breaking funding. As we’re closing out the year, we asked Tofu members, our clients, and marketing leaders what climate tech CMOs are thinking about as we’re heading into the new year. [Read more]
Noteworthy climate tech updates from #COP26
The verdict is still out whether the recent UN Climate Summit was successful at a global policy level or not. We’re sure you’ve read your fair share of commentary from both sides.
But there were some significant agreements and developments that happened outside of the main political bartering that we thought are worth highlighting for climate tech:
Joel Makover at GreenBiz published a useful summary of business initiatives — many in partnership with governments around the world — that were announced over the past two weeks.
Meanwhile, PitchBook reports how the financial world has woken up to the climate crisis and appears willing to supply much of the capital that will be needed to transition to a net-zero economy.
Lastly (and sadly), Sifted (part of the FT) observes that there was one group of people notably absent from the most exclusive parts of COP26: climate tech startups.
What was your favorite media coverage about COP26? Let us know in the comments.
What we’re reading…
While CMOs are still few and far between in climate tech, the role has been ever-evolving in more mature industries like tech and consumer packaged goods (CPG). MarketingDive talks about how the precarious job title of CMO went from being dangerously on the out to becoming an integral part of business development throughout the course of the COVID-19 pandemic.
Back from the brink: Why the CMO role has experienced a resurgence (via MarketingDive)
CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time. [read more]
From the community
👋 Welcome new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members - head over to #introductions on Slack, where you can say hi and learn more about them.
Pearl: “I found out about this community through Canary Media’s newsletter! I do all things digital marketing for the Centre for Social Innovation in Toronto, Canada. We offer coworking, education programs, and accelerators for early-stage climate ventures through our aptly-named initiative, Climate Ventures. Excited to learn more from (or with) you all.
On that note: Thank you to Tofu member Mike Munsell, director of growth at Canary Media, for the shoutout to Tofu in Canary Media! (Mike was looking for recommendations for favorite climate tech podcast episodes and the community delivered!
🌎 Amy Yanow Fairbanks is inviting you to join the nonprofit Clean Energy Trust online today, November 18 from 3-4 pm CT to learn about its Investment Cycle and other funding and support opportunities for climate tech startups. Register here.
💼 Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing every day? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to over 200 climate tech marketing experts? Get in touch with Bettina to chat more.