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Tofu from the archives - part I
Check out these useful Tofu articles in case you missed them
All of our evergreen, in-depth articles about challenges in climate tech marketing will only be accessible to paid subscribers come Thursday, 2/10.
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Today: articles about
📰 Public Relations, and
Leaves of green, let them be
New climate tech companies entering the marketplace need to resonate with their audiences first and foremost. If they choose blue or green for their logo, they’re associating themselves with the eco-movement of the 1980s and 1990s, and it’s hard to stand out. [Read more]
Top three reasons to integrate PR
The validation and credibility from a third party can be an enormous lift for your climate tech brand, especially for startups to mid-level companies – those companies that need to prove their technology. Integrating PR into your marketing mix can be a powerful tool that spurs the digital marketing flywheel. [Read more]
Your climate tech story through market trends
Connecting your climate tech brand through a story to broader global, national trends demonstrates the relevance of your brand. As a storyteller, your targets are likely local, national and international. And it adds credibility in a niche industry – like ours. [Read more]
They “litter”-ly became environmentalists
A review of how a famous climate campaign strategy linked psyche and change
When I was first introduced to the “Don’t Mess With Texas” campaign, I was watching TV with my parents and saw the now-famous Stevie Ray Vaughn commercial that signaled Texans to pick up their trash because no one messes with us. [Read more]
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Mel & Bettina