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Tofu from the archives - part II
We're excited to share some of the most useful Tofu articles in case you missed them
All of our evergreen, in-depth articles about challenges in climate tech marketing will only be accessible to paid subscribers come tomorrow, Thursday, 2/10.
Here we’re sharing some best-ofs so you can see what you’d be missing… or getting if you subscribe today.
Today: articles about
🧲 demand generation,
📲 digital marketing,
🛠️ operations, and
Know thy climate tech buyer's journey
Growth marketing only works if your content is aligned with what your buyer is looking for
70% of B2B buyers research their problem and potential solutions online before they ever speak to a salesperson. What does this mean for marketing? The concept of the buyer journey – the path a buyer takes from the moment they become aware of a problem to the point where they decide to purchase a new product or service to solve that problem – is key for driving growth through marketing. [Read more]
How to build your marketing tech stack for climate
Choosing the right tech will make your marketing more impactful
Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide which tools to implement when there are over 8,000 (!) to choose from? Read on to find out where we suggest climate tech marketers start. [Read more]
When you discover your emails went to junk
16 Do’s and Don’ts for how to write a killer climate tech email subject line
Email marketing is still rated as one of the most effective marketing tactics for customer engagement and lead nurturing, even in complex B2B industries like climate tech. To be effective, your marketing emails need to be opened and read – and subject lines are key to driving open rates. There is no magic formula, but if you follow these 16 Do’s and Don’ts, then your email open rates will improve over time. [Read more]
When to hire an in-house marketer vs. a marketing agency vs. freelancer(s)
A framework for solving the marketing hiring puzzle in climate tech
Your climate tech company grows, in part, based on the success of your marketing. You know you need help with marketing but aren't sure whether to hire an agency to do the heavy lifting or hire an in-house employee or work with freelancers. We're sharing some strategic frameworks for thinking about the in-house vs. external debate. [read more]
Don’t become a Climate Tech nerd
How to stay on top of industry trends to bag your next Climate Tech marketing job
As an in-house marketer, it’s easy (and necessary) to get knee-deep into your niche (solar, grid management, carbon capture, etc.) and become an expert on those topics. However, when you’re looking for your next job, it’s unlikely you’ll find one in your exact niche, so you need to stay on top of climate tech news and marketing trends in general. Read this article on how to get into the habit of reading wider Climate Tech industry news, attending events, and networking with your Climate Tech marketing peers to avoid becoming a climate tech nerd. [Read More]
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Mel & Bettina