Discover more from Tofu
Tofu - How to Build Your Marketing Tech Stack, a new name for a trusted newsletter, AI in marketing, and more
How to Build Your Marketing Tech Stack for Climate
Choosing the right tech will make your marketing more impactful
Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide which tools to implement when there are over 8,000 (!) to choose from? Read on to find out where we suggest climate tech marketers start. [Read more]
GreenBiz renames VERGE Weekly to Climate Tech Weekly
When GreenBiz launched its VERGE newsletter nearly 10 years ago, it was primarily the editorial counterpart to its VERGE event. Over time, VERGE Weekly had evolved into a trusted source for climate tech marketers and founders that features deeper coverage of breakthroughs and systemic solutions to the climate crisis.
At the end of August, GreenBiz announced a name change to reflect that evolution:
“Climate Tech Weekly [is] dedicated to reporting on the innovations, emerging technologies, startups, funding mechanisms, alliances and people driving the climate tech movement — and helping accelerate corporate climate action in the process,” explained Shana Rappaport, co-author of the newsletter.
Read the full announcement here, and let us know what you think of the new name in the comments.
What we’re reading…
If marketing tech is an ever-expanding landscape (see our article above), then artificial intelligence (AI) is the next frontier in marketing.
How to Use AI to Redefine Your Marketing [CMO insights]
Insights from Marketing Tech Buff Ameeta Soni on the Marketing tool you’re missing: Artificial Intelligence
Artificial Intelligence is fast transforming the way business is conducted, with machine learning techniques being implemented at all waypoints along the sales journey. So how can AI help make your marketing efforts more effective? Let’s take a look. [Read more via Been There Run That]
From the community
👋 Welcome new Tofus!
Thank you to everyone who’s subscribed to this newsletter and joined the Tofu Slack community, here’s a roundup of our newest members! You can learn more about new members on #introductions, where you can say hi and welcome them to the community.
Jeff Bennett is a startup community builder and ecosystem builder as well as writer and content creator. Jeff runs a small non-profit in Sacramento, CA that helps connect and inform entrepreneurs and innovators in our local startup community. He also writes, focusing on social impact innovations & technologies to adapt to complexity & accelerating change. Check out his Medium profile!
Connor Russo runs Lifelike Labs where they help climate tech companies design, product manage, and develop software. They also run their own venture chronolog which helps over 200 state/national parks leverage citizen science to monitor their ecosystems. Connor is excited to be part of ToFu to learn, meet folks, and try to be helpful.
🌱 We asked the Tofus for recommendations for resource planning tools - and the community chipped in!
🎓 Presidio Graduate School is looking for Experiential Learning clients for Spring 2022. This is a (free!) semester-long MBA consulting project that focuses on marketing strategy for sustainability and/or social impact brands in which students have the opportunity to learn while your organization benefits from a detailed marketing research project. If your organization, or someone you know, might be interested in a marketing strategy project, please have them fill out this form or email firstname.lastname@example.org.
✨ Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing every day?