Tofu - How to choose the right marketing channel, a cleantech rebrand, the role of social, and more
www.tofu4climate.com
How to consider B2B channels for climate tech marketing Finding your channel portfolio mix While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited. Our job as a marketer is to uncover where our buyers or decision-makers are spending their time, and what content is going to influence or activate a meaningful connection between the audience and the brand.
Tofu - How to choose the right marketing channel, a cleantech rebrand, the role of social, and more
Tofu - How to choose the right marketing…
Tofu - How to choose the right marketing channel, a cleantech rebrand, the role of social, and more
How to consider B2B channels for climate tech marketing Finding your channel portfolio mix While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited. Our job as a marketer is to uncover where our buyers or decision-makers are spending their time, and what content is going to influence or activate a meaningful connection between the audience and the brand.