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Tofu - How to get a role in climate tech marketing, our take on the big heat pump-rebrand-debate, learning resources for your career pivot, and more.
How to get a role in climate tech marketing
Find a job you love that makes an impact
Do you want to make sure you dedicate your secret sauce (i.e., your marketing skills and experience) to solving climate but are unsure if you have enough knowledge about the industry? If your skills and expertise are needed? Or how to make the switch to climate tech? Read on for some tangible steps informed by the Tofu community and our journeys into climate. [read more]
Climate tech marketing commentary [paid]
It needs a re- something.
Our take on the great heat pump-rebrand-debate.
What we’re reading
10 useful climate crisis learning resources to get started
While researching for our career in climate tech article above, we came across this list by Silvia Coimbra, a product manager who just secured her first role in climate at Overstory. She shared her story on LinkedIn and linked these resources that helped her get smarter about the climate crisis. We think it’s a great starting point, whether you’re working on your own climate career journey, or want to get your friends and family involved in the debate.
My top 10 recommendations to get started (by Silvia Coimbra)
Bill Gates’ book - very tech centric and a great way to get a system perspective on how to approach the space and solutions.
My Climate journey podcast - great guests with many different approaches and backgrounds.
From the archives [paid]
Don’t become a Climate Tech nerd
How to stay on top of industry trends to bag your next Climate Tech job
As an in-house marketer, it’s easy (and necessary) to get knee-deep into your niche (solar, grid management, carbon capture, etc.) and become an expert on those topics. However, when you’re looking for your next job, it’s unlikely you’ll find one in your exact niche, so you need to stay on top of climate tech news and marketing trends in general. Read this article on how to get into the habit of reading wider Climate Tech industry news, attending events, and networking with your Climate Tech marketing peers to avoid becoming a climate tech nerd. [Read More]
From the community
👋 Welcome new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members - head over to #introductions on Slack, where you can say hi and learn more about them.
Kathrin Bussmann: “Greetings from Toronto, Canada! I'm an international marketing strategist, and my mission is to help Cleantech companies go global. Through my independent consultancy, Verbaccino.com, I focus on developing global-savvy content strategies that drive international expansion. I’ve been producing & hosting The Worldly Marketer Podcast since 2016. Please feel free to connect with me on LinkedIn as well: https://www.linkedin.com/in/kathrinbussmann/”
Robin Wyatt - My Climate Story: “I’m looking for a co-founder. If what follows piques anyone’s interest, please do reach out! Our mission is to help climate tech and other climate solutions startup founders to leverage storytelling to communicate their ‘why’, ‘how’ and ‘what’ in a way that will enrol investors in their vision. I myself am Sydney-based, and the ideal would be to find a co-founder who is also here. If any the above sounds exciting to you and you see the business opportunity here, I would love to hear from you!”
Mallory Furlong: “I’m an undergraduate student at the University of Toronto, studying environmental science. In September, I’ll be starting my senior year and hope to do a paid internship over the summer to gain some work experience! I’ve been an intern with Alder since October 2021, I also run my own Instagram page, called @enverything, where I create educational content about climate change. I’m super excited to be a part of this slack channel and to just learn about opportunities from all of you.”
Craig Griffiths: “I’m a Berlin-based Director of Sales, Marketing and Customer Success. I'm really excited to have joined the community. I was lucky to secure my first impact role as Director of Growth at a sustainability startup last year. Unfortunately due to funding that didn't work out, so I am looking for something new. I also volunteer at a co-working space called Factory Berlin where I am one of the captains of the sustainability circle. I'm always eager to say hello, have a chat and see what we can work on.
Anisa Maruschak: “I’m the founder of The Circular Consumer, an online community empowering conscious consumerism by drawing on the circular economy principles to encourage a holistic approach to low impact living. I’m super excited to be a part of this community and looking forward to expanding my network!”
Taylor Coccari: “I’m a growth marketer with 11 years of experience in B2C marketing roles with a focus on customer acquisition, retention, CRO, brand building, and analytics. My most recent roles were Head of Marketing for a division of Amazon and Head of Acquisition for Ring. My wife and I decided to take a pause from our jobs and go live in her native country of Costa Rica. My goal is to pivot my career towards working with companies that are innovating in the climate space. Would love to chat and learn more about how people are applying their marketing skillset to the climate mission. Pura vida!”
Kevin Drolet: “I'm the owner of KDRO Consulting. I am part of Business for Good San Diego, and seeking to elevate the digital footprint and influence of socially responsible and environmentally sustainable companies. I would love to learn and share with others on how we can best exponentially increase our impact and influence. I am happy to be part of this network!”
Aarati Asundi: “I founded a climate science communications company, CarbonNix, to help bridge the gap between climate tech and the general public. CarbonNix has helped founders explain their idea to investors, consumers, and commercial business partners.”
🎪 Join us for our upcoming, Tofu-affiliated event hosted by Alder & Co.: Climate Tech Events Strategy 2022 at 10 a.m. PDT / 1 p.m. EDT on March 3, online.
Our expert panelists discuss how to plan and manage events in 2022 while navigating the uncertainty around COVID-19.
❓ Natalie would love for folks to complete her company, Climate People’s (a climate tech recruitment agency) career survey - all respondents will be entered to win a $100 Patagonia gift card.
🌎 Allison would love to have a conversation with anyone who can talk about how one might analyze specific companies’ climate risk/exposure.
📰 James shared this article by the Washington Post about More than 450 scientists calling on PR and ad firms to cut their ties with fossil fuel clients.
🎁 Laura asks if anyone has access to marketing research that shows the market valuation of sustainable gifting.
🎙️ Kathrin shared two episodes of her Worldy Marketer Podcasts: Emily Rakowski, CMO at EcoVadis, and Dr. Michael E. Smith, an applied cognitive neuroscientist, consumer insights expert, and author of “Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior”.
🔎 Amy spotted the list of Climate Creators to Watch in 2022, curated by Tofu’s Tyler Steinhardt’s Pique Action and the Center for Climate, Health, and the Global Environment at Harvard T.H. Chan School of Public Health.
🐤 Tyler is looking for a connection or rep at Twitter to get some insights into why ad accounts might be frozen.
🐵 Steven and Pearl dove very deep into the issue of inflated open and click rates on Mailchimp.
💼 Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing every day? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to over 200 climate tech marketing experts? Get in touch with Bettina to chat more.
Thank you to our supporters!
Today marks the first issue with articles that are only accessible to our paid subscribers. Thank you to all of you who have subscribed to support this community - it means a lot!
Mel & Bettina