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TOFU - How to stay on top of industry trends, use research to drive policy change, and the top marketing trends of 2021
A newsletter and community for climate tech marketers
Don’t become a Climate Tech nerd
How to stay on top of industry trends to bag your next Climate Tech job
As an in-house marketer, it’s easy (and necessary) to get knee-deep into your niche (solar, grid management, carbon capture, etc.) and become an expert on those topics. However, when you’re looking for your next job, it’s unlikely you’ll find one in your exact niche, so you need to stay on top of climate tech news and marketing trends in general. Read this article on how to get into the habit of reading wider Climate Tech industry news, attending events, and networking with your Climate Tech marketing peers to avoid becoming a climate tech nerd. [Read More]
Using research for PR and to drive policy change: ThredUp’s retail report
Earlier this month, thredUp — a leading online resale platform for women’s and kids’ apparel, shoes and accessories — released its 2021 Resale Report, a comprehensive study of the US secondhand market. It’s a great example for how a leading climate tech brand uses research and data to both generate media coverage (a quick Google news search yields 100s of results), position itself as a leader in circular economy, and drive policy change.
Read the coverage in Sustainable Brands (focus on market trends and policy change), Forbes (company outlook), CNBC (policy change), Refinery29 (changing consumer habits) and Retail TouchPoints (market trends).
How have you used research in your content marketing initiatives? Let us know in the #research channel in the TOFU Slack community.
What we’re reading…
Tying into our article on how to stay on top of trends, we’ve curated an article from Hubspot on the marketing trends of the year. Read on for a short excerpt!
Marketing Trends in 2021
To succeed in the fast-paced, marketing world, you have to stay ahead of the game. That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to some of the most important marketing trends of today… [Read More via blog.Hubspot.com]