Discover more from Tofu
Tofu – Q&A: Intellectual property law with Drew Smith, founder of Resonate IP, 5 key takeaways from the Energy Tech Summit, 49 business name ideas to inspire you [+7 brand name generators]
Q&A: Intellectual property law with Drew Smith, founder of Resonate IP
Intellectual Property is key to protecting and building the value of your climate tech business and mitigating risk.
But when should climate tech companies consider protecting their brands and IP? What are the different concepts of IP law and the steps to consider? In preparation for our upcoming Q&A event, "Creating and Protecting Your Intellectual Property in Climate Tech", we sat down with Drew Smith, founder of Resonate IP: an intellectual property law firm, where he answered some common questions when it comes to IP law. [read more]
Climate tech marketing commentary [paid]
5 key takeaways from the Energy Tech Summit
What we’re reading
49 business name ideas to inspire you [+7 brand name generators]
Building a company from the ground up requires a lot of strategy and planning. You will want to carefully consider your brand and the image you'll project to consumers before your startup is ready to launch.
HubSpot breaks down 49 unique business name ideas and what respective industry they would work well in. A trademark is another step you need to consider after determining your business name. On June 2nd, Tofu will be hosting an event that discusses the importance of trademarks and intellectual property law.
So, how can you stand out from your competitors?
The most visible way is to create a unique business name. With a catchy, creative, and descriptive name, your business and brand will be memorable — consumers will recognize it online, in advertisements, or in stores. A unique business name also helps separate your products and services from the competition… [read more]
From the archives [paid]
Know Thy Climate Tech Buyer's Journey
Growth marketing only works if your content is aligned with what your buyer is looking for
We've all come across this statistic: that approximately 70% of the B2B buyer's journey is complete before a buyer even reaches out to sales (SiriusDecisions). But what do we mean by "buyer's journey"? And how are our buyers of climate tech solutions researching information during the 70% of their time they're not talking to our sales teams? [Read More]
From the community
👋 Welcome new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members - head over to #introductions on Slack, where you can say hi and learn more about them.
Hayley Moller (thallo): “I'm from California and just finished my MBA at INSEAD, now leading marketing for early-stage climate tech and web3 start-up thallo (in the #ReFi space). I've been working in global climate & sustainability comms since 2012, with non-profits, NGOs, companies, governments and other institutions globally. My big claim to fame is that I've run climate action campaigns on all continents (and yes, that includes Antarctica!) 🌏”
Nick Scappaticci: “I am founder of a strategy and experience design agency called Big Dreams. Our studio is built on a foundation of 20+ years working in innovation, R&D, culture, commerce, and economic development. We are on a mission to accelerate our sustainable future. Partnering and collaborating with with the visionaries and pioneers who are working for the Planet. Through strategy and with design I want to learn, teach, help and to cheer this community.”
Serena Pacifico: “I am a marketing and communications strategist and owner of the first sustainable event management company in Singapore.
I have dedicated the last 6 years of my career to supporting businesses in clean technology, renewable energy, forest conservation and social impact and I could not be happier with my choice. Living between San Francisco and Rome, I hope to connect and collaborate with as many of you as possible.
Here is my LinkedIn profile. Feel free to reach out to me there or drop me a message here. I look forward to learning more about the work you all are doing. 🙌”
⚖️ Join Tofu in an exclusive online Q&A 10 a.m. PT / 1 p.m. ET for paid Tofu members with Drew Smith, Founder of Resonate IP where we will dive into what climate tech companies need to know about what intellectual property (IP) is, when you should start thinking about protecting your IP, trademarks, copyrights and trade secrets, and how to take the first steps.
🖥️ Eric shared a fun, fast-paced volunteer-run event in Colorado called Switch which will include sharing sustainable energy ideas.
🔍Liz asked if there will be anyone at the Circularity event in May in Atlanta, GA.
⚡Jill shared a networking event that happened in Boston.
💼 Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing every day? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 200 climate tech marketing experts? Get in touch with Bettina to chat more.
Thank you to our supporters!
Thank you to all of you who have subscribed to support this community - it means a lot!
Mel & Bettina