Discover more from Tofu
Tofu – The ULTIMATE meta-list of climate tech events; “No creativity on a dead planet” – Greenpeace and other climate activists take; What Makes a Brand Best-in-Class on Social Media
The ULTIMATE meta-list of climate tech events
With so many climate conferences and events, it can be hard to know which ones are the most relevant. We (and the Tofu Community – thank you!) made an attempt at picking the top ones in the US and Europe. BUT - everyone has different goals and operates in a variety of markets with various audiences; we couldn't possibly cover every single event! That's why we ALSO put together the ultimate META-list of climate tech events lists below that every marketer should know about. [read more]
Climate tech marketing commentary [paid]
“No creativity on a dead planet” – Greenpeace and other climate activists take over Cannes Lions
Even as climate tech marketers, we’re not free from greenwashing or supporting fossil fuel industries
What we’re reading
What Makes a Brand Best-in-Class on Social Media
Social media has become an integral part of modern life. Every climate tech organization needs to be savvy when it comes to using social platforms, but B2C brands especially need the right approach in order to attract customers' attention and loyalty. MarketingProfs’ Ayaz Nanji pointed out that according to a survey of over 1,000 participants, brands offering exceptional customer service is what makes brands stand out.
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.
Marketers rank engaging audiences as the top thing that makes a brand best-in-class on social media. However, consumers rank offering strong customer service as the top thing that makes a brand best-in-class on social media… [read more]
From the archives [paid]
Top Three Reasons to Integrate PR
The validation and credibility from a third-party can be an enormous lift for your brand, especially for startups to mid-level companies.
For most climate tech companies, the sales cycles are long. And while your brand is pushing new content in the form of case studies or blog posts to drive your narrative, who or what is publishing content on your behalf? [Read More]
From the community
👋 Welcome new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members - head over to #introductions on Slack, where you can say hi and learn more about them.
Bianca Lima: “I'm a Brand Designer running Process-Process-Process based out of Vermont, USA. I would love to connect to expand my network, work on long-term contracts and/or find a great role in a Design agency. Let's connect 🌱.”
ichi - Hiroyasu Ichikawa: “I am ichi (Hiroyasu Ichikawa), a Japan-based media consultant, who has been passionate to work on the intersection of media and climate change since 2021. I have had 12-year experience working as a consultant and researcher for media companies (newspaper, TV broadcasters), as well as corporation and public sectors in Japan [Linkedin] ”
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
😂 Bettina shared a hilarious Twitter profile sharing carbon removal memes that are sure to make anyone chuckle.
⛱️ Amy shared another Twitter profile showcasing the climate scene over in Cannes.
✍️ Steven shared a resourceful content marketing strategy deck from Superpath that he came across a few weeks ago.
💼 Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing every day? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 200 climate tech marketing experts? Get in touch with Bettina to chat more.
Thank you to our supporters!
Thank you to all of you who have subscribed to support this community - it means a lot!
Mel & Bettina