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Tofu – Top 5 resources for climate tech marketing tips and advice; ICYMI: IP Q&A; How to write better press releases; and updates from the community
Top 5 resources for climate tech marketing tips and advice
To drive the adoption of climate technologies, we need to up our marketing skills. We consult these resources regularly to stay on top of our game. [read more]
ICYMI: Intellectual property law Q&A
Intellectual Property is key to protecting and building the value of your climate tech business and mitigating risk.
But when should climate tech companies consider protecting their brands and IP? What are the different concepts of IP law and the steps to consider? The Tofu team sat down with Drew Smith, founder of Resonate IP: an intellectual property law firm, where he answered some common questions when it comes to IP law. [read more]
What we’re reading
What Journalists Want: How to Write Better Press Releases
Every climate tech organization needs to be savvy about the ways they communicate with their customers and other key stakeholders. The press release continues to be a powerful tool - if deployed correctly, with engaging content, targeted, at the right time. PRsay simplifies the process of creating effective press releases with clear guidelines and examples.
The press release isn’t dead — but it has changed.
The good news? This tactic isn’t dead — but it has changed. Let’s consider how much it’s changed in order to drive better results for your business and improved message pickup. … [read more]
From the archives [paid]
Leaves of green, let them be
New climate tech companies entering the marketplace need to resonate with their audiences first and foremost. If they choose blue or green for their logo, they’re associating themselves with the eco-movement of the 1980s and 1990s, and it’s hard to stand out. [Read More]
From the community
👋 Welcome new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members - head over to #introductions on Slack, where you can say hi and learn more about them.
Mike Wehner: “I'm here because there's never been a cause I've felt as strongly about as combating climate change. I feel like everyone should feel that way. It's everything. I'm currently a PR executive working with a variety of companies, including several in the environmental sphere, but I also have a background in writing, editing, and managing teams. If you think I could be of use to your mission, don't hesitate to reach out here or via Linkedin.
Steve Leathley: “I'm based in Vancouver, Canada. It's exciting to see so many marketing/comms professionals take on climate. I've been in the tech space in marketing, customer success, and a short stint as a founder/product manager of a failed startup (a bittersweet experience 😅). Here's my LI FYI ”
Noelle West: “I’m from Station A. We're a clean energy startup with a platform that does all the dirty data work to streamline clean energy procurement for commercial and industrial buildings. I am currently looking for writers with any expertise in the clean energy space. If anyone is interested in more info please feel free to DM or email. I'm also just generally excited to discover this group and learn from you all.”
Kate Stirr: “I’m excited to be joining this cadre of climate comms professionals! I lead Communications and External Affairs for Natel Energy, a water & energy company that is changing the way hydropower operates by incorporating practices from river restoration with a new, fish-safe turbine design to enhance river connectivity while generating reliable, renewable power. I am currently looking for someone to join my team as Hydro Marketing Lead! Please reach out if you'd like to learn more about the role!”
Breene Murphy: “I am the vice president of strategy and marketing at Carbon Collective, the first online investment advisor focused on solving climate change. We offer investment portfolios for individuals and for businesses through our Employer 401(k) program. The biggest thing I'm working on now is to change the narrative in investing, where we see sustainable investing as the smart way to invest, rather than an anchor (there's evidence to prove it!). Had a fun small win on this recently on Reuters TV.”
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
🤔 Ted asked for CAD/autodesk illustrator recommendations to expand his list of folks for companies that need to go from renderings to something with more fidelity, to which Dave shared an impressive process they’ve implemented at 75F. Steven mentioned to Ted that the Fluence team works regularly with Pacificom.
💼 Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing every day? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 200 climate tech marketing experts? Get in touch with Bettina to chat more.
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Thank you to all of you who have subscribed to support this community - it means a lot!
Mel & Bettina