Discover more from Tofu
Tofu - Top Three Reasons to Integrate PR, COP26 campaigns, how to write better press releases, and more
Top Three Reasons to Integrate PR
The validation and credibility from a third party can be an enormous lift for your climate tech brand, especially for startups to mid-level companies – those companies that need to prove their technology. Integrating PR into your marketing mix can be a powerful tool that spurs the digital marketing flywheel. [Read more]
All eyes on COP26
As world leaders gather in Glasgow to agree on measures to save the planet, climate tech companies capitalize on the opportunity to link their solutions to the wider stories emerging from the global climate summit. Here are some of our favorites:
What were your favorite scoops of climate tech PR from COP26? Let us know in the comments.
What we’re reading…
This issue is all about PR, and one of the most established - and overused - PR tactics is issuing press releases. Check out the article by the Public Relations Society of America (PRSA) below on how to ensure your release resonates with journalists and gets you the coverage you need.
What Journalists Want: How to Write Better Press Releases (via PRSA)
We’ve been issuing press releases for well over a hundred years — since a train accident in 1906, to be precise. And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. How long can something last when it doesn’t evolve? [read more on PRSA]
From the community
👋 Welcome new Tofus!
Tofu is growing exponentially! Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a roundup of our newest members - head over to #introductions on Slack, where you can say hi and learn more about them.
Aimee Tuck: “I run a branding and visual communications consultancy working with companies working to decarbonize the grid, primarily solar and energy storage. I am incredibly grateful I get to do this work everyday and live in the beautiful Pacific Northwest. I look forward to meeting more of you. Find me at firstname.lastname@example.org or LinkedIn.”
Mike Munsell: “I'm the Director of Growth at Canary Media, a nonprofit news outlet covering the clean energy transition. I wear a few hats at Canary doing some marketing (including co-hosting our TikTok account), sponsorship/marketing program sales, and I also write a column that covers the intersection of climate & social media. I am excited to be here / connect!”
Melissa Cantarow: “I work in Product Marketing at Iron Mountain, which is an information management company. I support the ESG team and am creating our GTM strategy and messaging for how to engage with customers about sustainability - both explaining our corporate efforts as well as our products with environmental benefits. I'm excited to have found this Slack and connect with others who are doing this work!”
Cindi Thompson: “I’m CEO and co-founder of Climate Companion. We are building the central intelligence hub for the climate. It’s for sustainability analysts who need to collect and analyze data for emission reports and net zero roadmaps. I thought I’d join since I am the marketing arm of my tiny company (so far!)”
Meredith Blechman: “I am currently Head of Marketing & Partnerships at a logistics technology company, where I oversee all marketing + comms functions, and also run our climate initiatives. I have become extremely passionate about that work over the past 2 years. Looking forward to learning from you all!”
Serena Pacifico: “I'm a 12 years Marcomm, PR and events professional, specialising in energy transition, energy storage, coal retirement, ESG investing and Clean tech. I'm here to broaden my network and connect with likeminded people in similar space. Looking forward to great conversations!”
Kyle Callahan: “I have been living and working in Seattle for the past 9 years while living my entire life in the beautiful PNW. I am involved with climate groups and seek to continue my work with related mission driven organizations because I want to keep our environment healthy and welcoming for all well into the future. Happy to connect with you on LinkedIn to talk electric vehicles, energy solutions and more! https://www.linkedin.com/in/kylescallahan/”
🐭 Tofu Merrill Feather is inviting you to Climate Con 2021- Nov 9-11. A doom-free, virtual gathering with real talk, real stories, and a real sense of solidarity, Climate Con 2021 is for those of us who aren't diplomats or maybe don't see ourselves as activists—but are still wondering what the heck we’re gonna do about climate change. Sign up here!
🧑🤝🧑 As in-person events are coming back, we’ve asked the community which climate tech events you’re planning on attending in 2022. Add yours to the list.
💞 This happened last week - we love it when Tofu creates new friendships! Kaidlyne Neukam: “Thank you Tofu for a new friend and connection in Berlin! Had a great time meeting with @Audrey Scott in a local Business of Purpose Meetup (we met through this slack group)”
🎙️ Mike Munsell asked Tofus for your favorite climate/energy podcast episode of all time, as he’s crowdsourcing a playlist for Canary Media. Add yours to the list!
💼 Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing every day? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to over 200 climate tech marketing experts? Get in touch with Bettina to chat more.