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Tofu - Your climate tech story through market trends and why brand storytelling drives connections with your audience
Your Climate Tech Story Through Market Trends
Connecting your climate tech brand through a story to broader global, national trends demonstrates the relevance of your brand. As a storyteller, your targets are likely local, national and international. And it adds credibility in a niche industry – like ours. [Read more]
Diversity spurs innovation and revenue
Breaking down barriers for women entrepreneurs and inventors is not just a climate tech issue, it’s one that spans across industries and global markets. In this article, the National Academies of Sciences Energineering and Medicine, raise two important issues, encouraging girls to explore male-dominated programs, like STEM, and helping existing leaders, both men and women, to reflect on inherent biases. [Read the article here]
What we’re reading…
Social media influencers have changed the game for B2C brands, but did you know B2B brands could also benefit from this marketing strategy? Read on to see what people are talking about.
Five B2B Influencer Marketing Guidelines for Brands
B2B businesses can, without question, immensely benefit by using influencer marketing. From increasing the number of visitors on your website and number of engagements on social media platforms to establishing trust, awareness, thought leadership, and authority, influencer marketing is a proven, effective strategy in gaining momentum on the tracks of B2B marketing.
This article provides five guidelines for planning a B2B influencer marketing campaign. [Read more via MarketingProfs.com]
From the Community
We’d like to extend a special thank you to everyone who’s subscribed to this newsletter and joined the Tofu slack community, here’s a roundup of our newest members!
Laureen Meroueh, CEO of Alchemr - making green hydrogen a reality by building the next generation of low-cost water electrolyzers.
Reena Karasin, the communications and content manager at Greentown Labs—a climatetech startup incubator supporting 180+ startups
Eric Van Orden, Director of Sales & Business Development at Copper Labs, a Wireless Real-time Energy Management (WREM)
Inbal Nachman, Dir of Strategic Marketing & Govt Relations at Skyven Technologies, a startup working on decarbonizing the industrial manufacturing space.
Alissa Klar, Business Development Manager for EKM Metering Inc., a submeter manufacturer committed to helping folks visualize their resource usage data in real time so that they can figure out how to conserve energy and water.
Sahitya Yarlagadda, Communications Strategy Manager at Enerpoly, a battery tech startup focused on stationary storage
Join in on the conversation with these and many more like-minded climate tech marketers in the Tofu slack group. Looking for your next role? Check out the jobs channel for insider postings. Have a marketing question? The Tofu slack has Q&A channels perfect for any ask.
See you there!