Discover more from Tofu
Upcoming IRL Tofu Meetups; Event Networking Playbook; The Top Five Online Climate Tech Networks to Join & Tofu Community Updates
Upcoming IRL Tofu Meetups
Meet fellow Tofus in Boston, New York and San Francisco
Calling on all Tofu members on the East Coast and the Bay Area - come and meet fellow climate tech marketers, marketing-hat-wearing founders and those curious about pivoting into the space. We’ll chat about marketing and storytelling, and how we can use our skills to make climate tech universal.
Join us at any of these locations:
San Francisco: Monday, 4/17, 4.40 pm PT, location TBD (this event is in association with SF Climate Week and we’ll confirm the venue asap) | RSVP
What we’re reading
Event Networking Playbook
As Climate Tech events are ramping up, some of us might still get networking-anxiety post-pandemic. We loved this short Twitter thread by Sahil Bloom that combines an easy-to-follow playbook with his own experience networking at events.
If I were going to an event, and wanting to stand out in the minds of the new people I meet… Here’s how I’d do it: [read more]
From the archives [paid]
The Top Five Online Climate Tech Networks to Join
Expand your Network, Bag your Next Job, and Make Friends for Life by Becoming a Member
Whether you’re a climate tech marketer looking to stay on top of industry trends, pivot your career into Climate, or hang out online with folks who share your passion – we’ve compiled a list of the Top Five online climate tech groups to expand your network…[read more]
From the community
👋 Welcome, new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members – head over to #introductions on Slack, where you can say hi and learn more about them.
Peter Barba: “Hello all — this is Peter Barba, CEO of Lectrium, on a mission to make every home in the USA EV—ready. I have played basketball at Columbia for 4 years. Looking for intros to car dealerships and seed stage investors.”
Katie McPhee: “I’m Katie — a London —based fractional CMO having most recently built out marketing and sales functions at climate analytics and mobility businesses. Earlier, I led European marketing at Eventbrite. On the side, I run a non-profit event series bringing greater inclusivity and diversity to wine education.”
Karin Bryant: “I’m a brand and creative director, brand strategist, and designer. I’m especially interested in food & agriculture, the built environment, forestry, and the ocean economy. I love to scuba dive and am always happy to connect with fellow divers.”
Kurt McFarland: “I run a CFO services firm called Regen Impact, specializing in supporting ambitious companies focused on Climate Tech and nature-based solutions. We are based in San Francisco and have ops in Australia. I'm passionate about supporting companies in this space to realize their full potential.”
Colin Higgs: “I’m from the UK and have a business interest in learning more about behavioral science. For the past five years, I have been using software, AI, and electronics to drive positive change in climate change entrepreneurship by harnessing data to reduce carbon emissions and promote sustainability.”
Jayesh Pajwani: “I am a seasoned senior leader from Singapore with experience in transformational leadership roles while working with Global SI/Consulting,& Growth stage ventures. I am now looking forward to combining my business/digital transformation experiences with sustainability, circular economy, and enabling tech solutions to assist companies with their decarbonization imperatives.”
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
🤣 Jessica invited comedians to Generation180 and GoodLaugh's 2023 Climate Comedy Cohort on Tofu who are looking to flip the script on the way we think about climate change.
🧻 Katherine put together a list of sustainably sourced personal paper product brands in the US on International Day of Forests. Keith of Decarbonizing Commerce also shared a piece on the subject by Emily Atkins that also includes an NRDC report card.
👨🏻💻Jasper is looking for website builders who have experience in coding AI tools. Rhythm suggested connecting with members of the Tofu #ai channel. Ankush shared his previous work, and Liz offered some referrals.
✍️ Mike was looking to connect with Wikipedia writers editing/creating climate-related pages, for a Canary article he’s putting together. Caroline shared a connection who could help. He later posted his published piece for Tofus.
🤖 Birgitte is writing an article for an international business magazine exploring the nuances of generative AI for writers and marketers. She is looking for participants for her research. Ashley, John, Derrick, Natasha and Jayesh supported the effort.
🍻 Bettina and Mel (the Tofu founders) are going to be on the East Coast next week (10-14th April) and are planning Tofu meetups in Boston and NYC! See above!
👗 Namrita shared about a sustainable fashion event coming up on April 26th in Vancouver organized by Threading Change, Fashion Revolution, and CEP Vancouver.
✍️ Ashly shared an ACS Inclusivity Style Guide for enabling businesses to design and reform internal communication ways that recognize and respect diversity in all its forms. Rebecca chimed in that implementing inclusivity is less about auditing what's wrong, and more focused on how to get it right.
🤖 Matthew sought some ideas for naming a platform to connect job—seekers to relevant industry trainings leading to careers in clean energy. Katharine, Ashly, and Cameron shared some recommendations and naming strategies.
📰 Cooper at Quit Carbon needed advice on how to get started doing PR (Public Relations) and whether a ‘fractional PR’ model could work. Bettina shared some of her favorite Tofu articles and other resources.
📩 Rick requested feedback on his new landing page for his newsletter, Climate Brief. Birgitte suggested some design changes and A/B testing strategies to refine it.
📢 The Tofu Community Team launched an ‘AI’ channel at Tofu for discussions on the application of AI in branding, marketing, business development, and design.
👨🏻💻 Nicole shared a step—by—step process for writing LinkedIn posts using ChatGPT with fellow automation enthusiasts.
👨🏻💻 Ning’s company, Recoolit, is looking for a marketer/designer to help put together a new landing page for their carbon offsets.
🖨 Katherine Watier is looking for a print designer/subcontractor for a client's print mailer and matching email campaign.
🍀 Ash is looking for a freelance graphic designer who has a solid portfolio of sustainability-focused work.
👯♀️ Katharine shared openings in marketing, sales, and business development at CECP.
🤝 Katharine is looking for someone to take over her role as the marketing project manager with the Boston Heat Pump Accelerator.
🏔 Rhythm shared a piece on non—linear career paths and asked Tofus how they make intentional career choices.
💼 Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing daily? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to ~800 climate tech marketing experts? Get in touch with Bettina to chat more.
Thank you to our supporters!
Thank you to all who have subscribed to support this community – it means a lot!
Mel & Bettina
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