It’s true that, as climate tech marketers, our values are aligned with our work. While this adds lots of joy in our day-to-day, we still suffer from the same marketing woes as our colleagues in other industries. I know I’ve heard these complaints from more than one climate tech marketer. Anyone feel like you need more resources? 😉
A recent report published by Content Marketing Institute uncovered some of the core truths of our daily grind. While the report covers both challenges and successes, we’ve highlighted what’s working in B2B marketing.