Welcome to 2022: A Special Message
Discover more from Tofu
Welcome to 2022: A Special Message
Introducing some exciting new Tofu projects
Thank you for your loyal readership of Tofu in 2021, and as an active member of our Slack community! And welcome new readers and members.
Tofu was born when we (yours truly, your authors Melanie Adamson and Bettina Grab at Alder & Co.) started webinars for climate tech marketers in early 2021. Instead of the expected 25 attendees, more than 150 (!) people signed up for our first webinar on climate tech marketing trends.
It became clear that while we all share the same mission (to use marketing and storytelling to make climate tech universal and ultimately save the planet), many of us were feeling lost and alone, often being the sole marketer at our organization and lacking a community.
So we built one – Tofu! – this bi-weekly Substack newsletter and an active Slack community.
By joining Tofu, our readers…
learn from in-depth, useful content in the newsletter and directly from our Slack community
find their tribe and hang out with like-minded marketers and marketing-hat-wearing founders and salespeople
get feedback and advice on their questions and challenges
secure their next job in climate tech marketing
source new team members, freelancers and agency partners.
Five months, twelve newsletters, and 50+ articles later, our community has grown to more than 300 subscribers and half of those have joined our Slack channel, too.
Our announcement: Tofu is going paid on February 10.
Don’t worry, most of our content will remain free. We’ve been working on some new ideas to make the community even more valuable. Click the button below to support us and read on to learn more about our plans.
Tofu – what all our members receive:
1. A bi-weekly newsletter, featuring
one in-depth, evergreen articles about a specific marketing challenge or question (this is free for the first two weeks before moving into our paid archive)
what we’re reading / interesting climate or marketing-related articles
updates from the community
2. Free access to our vibrant Slack community and job board
What you get access to as a paid member:
Our ‘climate tech marketing commentary’ article – this is where we highlight exciting developments in climate tech marketing, add our own perspective, and discuss with you what you think
Exclusive, monthly, “Ask an Expert” sessions (virtual) with climate tech marketing leaders, subject matter experts and/or distinguished members of the community
Quarterly in-person member networking events (once it’s safe to do so) – starting in the Bay Area and expanding into other metro areas as our community continues to grow
Let us know what you’d find most valuable in the comments below!
Pricing
Monthly at $12/month
Annually at $120/year
“Founding Members” at $250/year for our most passionate supporters. Founding members will receive a portrait in our newsletter (could be a person or a brand/company) and a free one-hour consulting call to discuss any marketing challenge you may have.
We appreciate your support in the next stage of expanding our community.
As an offer and thank you to all our readers and members, we’re offering 20% off your first year of subscription if you sign up before February 10th. Click the button to support us!
(If the cost stops you from accessing our content, let us know and we can work something out).
P.S. If you work in-house, ask your manager or your HR team if you can expense your Tofu subscription as training or job-related education – there’s usually a budget for that!
Our mission
Support & educate our readers & members
Build a community of climate tech marketers
Use marketing and storytelling to drive the adoption of climate technologies and ultimately save the planet
If you value what we do and enjoy our content and our Slack community, please consider becoming a paid subscriber of Tofu.
About your authors: Melanie is a journalist-turned-brand expert, who loves cooking for family and friends, and sharing stories with a glass of French or Spanish red wine (@MelAdamson). Bettina geeks out about B2B demand generation, and in her spare time is a zero-waste activist and avid baker of German sourdough bread (@BettinaGrab). Together we run Alder & Co., a marketing agency with the mission to make climate tech universal.