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What Evolving B2B Content Preferences Mean for Climate Tech
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What Evolving B2B Content Preferences Mean for Climate Tech

Toby Obayashi's avatar
Kieffer Katz's avatar
Toby Obayashi
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Kieffer Katz
Oct 01, 2024
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What Evolving B2B Content Preferences Mean for Climate Tech
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While B2B marketing is a fundamentally different beast than B2C, it still responds to the same broader cultural trends. So it makes sense that a recent Demand Gen Report shows short-form content racing ahead, with longer formats left in the dust. If you’re looking for insight into these shifting preferences, read on for our breakdown of the evolving landscape and how these changes apply to climate tech.

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