Why Tone is Important; Join Our Upcoming Media Relations Webinar; To Freebie or Not To Be & Tofu Community Updates
Why Tone is Important in Marketing
Tone of voice isn't just about what you say; it's about how you say it – and it makes all the difference in marketing.
By Melanie Adamson
Tone of voice isn't just about what you say; it's about how you say it – and it makes all the difference in marketing. Think of it as your brand's personality coming through in your words. It's not just about stringing together fancy words; it's about making your audience feel a certain way, understand your message clearly, and connect with your brand personally. [Read More]
Climate tech marketing events
Climate Tech Media Relations Webinar: “Crafting Stories for a Greener Future”
Join us for our upcoming climate tech media relations webinar, “Crafting Stories for a Greener Future” on March 21st at 9 a.m. PT for an enlightening discussion on how to tell your climate tech story to the media.
Tune in for what is sure to be a perspective-shifting conversation about how climate tech is reported and communicated, along with strategies for engaging with journalists featuring these distinguished panelists:
💡 Anne-Sophie Garrigou, Climate Advocate at Climate-KIC
🔥 Conner Gordon, Director of Marketing at Rondo Energy
🌱 Leah Garden, Sustainability Visionary at GreenBiz Group
🎙️ Mike Munsell, VP of Sales at Heatmap News (and a fellow Tofu!)
This webinar is perfect for media members, in-house climate tech marketers and communications professionals, and anyone passionate about leveraging stories to scale your business for greater environmental impact.
Climate tech marketing commentary [paid]
To Freebie or Not To Be
Should you work for free to get climate experience? Probably not.
Fellow Tofu and freelance climate writer Matthew Robare recently posted his passionate LinkedIn article ‘Climate Tech, pay your marketers.’ In the article, Matthew shares a few instances from various Slack communities where founders or other climate tech ecosystem players sought free or almost unpaid marketing support.
I often get asked by jobseekers and marketers looking to get into climate whether they should work ‘for free’ to gain climate experience. My answer is usually a resounding ‘no.’
However, there are a few limited exceptions to the rule:
As Matthew points out, we marketers “provide unique and valuable services. [...] We make or break companies with lead gen, SEO, content authority and trust. We understand the problems the customer wants solved and we put the information about the product or service in a form the customer can read.” Your experience and value have a price.
Goodbye & Thank You to Rhythm, Our Tofu Community Coordinator
Please join us in thanking Rhythm Bhatnagar, our outgoing Tofu Community Coordinator, for all her contributions to Tofu over the past year and a half. Thanks to her kindness, curiosity and insatiable enthusiasm for connecting people in the climate tech marketing space, Rhythm has been essential to Tofu's growth, transforming it into the active, supportive, and helpful community it is today.
Rhythm, we’ll miss you and wish you all the best for your future! Mel & Bettina
Our top 3, most-read practice guides on Tofu [paid]
Go-to-Market Strategy vs. Marketing Strategy, Preventing The Greenwashing Trap & Top 5 Resources for Climate Tech Marketing Tips and Advice
We sifted through our Tofu archive (which is 100+ pieces strong now!) and pulled out the articles that you - our members - have found most useful so far. Happy reading!
From the community
👋 Welcome, new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members – head over to #introductions on Slack, where you can say hi and learn more about them.
Isabella: “Growth Marketer with 5+ years of experience. I've mainly worked with early-stage startups in both financial and technology sectors, helping them craft GTM strategies and launch customer acquisition and retention campaigns. Actively seeking freelance opportunities on climate to start building a portfolio. Any advice on how to get started as a freelancer?”
Jennifer: “I am an entrepreneur, angel investor, author, speaker and technologist. I currently work part-time sourcing, evaluating and leading deals for Climate Capital, one of the most active funders of climate tech startups, and am part of the Climate Angels team; in collaboration with Climate Capital, we are running a program for learning about climate tech angel investing.”
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
#general
🛢️ Katharine shared a powerful statistic, “99% of Americans invested in a 401(k) plan are forced to invest in oil and gas companies. Take action by joining the March to Retire Big Oil.
🏢 Lotem is looking for a real estate broker to discuss sustainability. You can reach out to her here.
🔬 Serena is searching for insights on the topic of ‘Navigating Regulatory and Ethical Considerations.’ If you have an interesting case study to share, you can DM her for a chance to be featured.
#events
🤝 Bettina invited you to join us for a webinar on "Climate Tech Media Relations: Crafting Stories For A Greener Future" on March 21, 9 a.m. PT / noon ET, featuring fellow Tofu Mike Munsell and others!
#jobs
✍️ Clare is seeking a Co-Writer to join a woman-led growth venture equity fund for upcoming op-eds. You can DM her to discuss the position in more detail.
💡 Dana is looking for their next Director of Product Marketing at EnergyHub. You can apply on their website.
👥 Generation180 is hiring for a Communications Fellow. Reach out to Jamie if you’re interested have questions.
🔋Matt is searching for a Marketing Specialist to join his band of marketers at ACCURE
⚡ Ted, the Director of Clean Energy Ventures is adding a Marketing & Platform Associate to their growing team.
Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing daily? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 1000+ climate tech marketing experts? Get in touch with Bettina to chat more.
Thank you to our supporters!
Thank you to all who have subscribed to support this community – it means a lot!
With love,
Mel & Bettina