Bluesky Has Blue Ocean Potential for Climate Tech Marketers; Want to Work in Climate Tech? Skill Up; Community Updates
The year is winding down but opportunities in climate tech are going strong, as you’ll see in this month’s posts. From new platforms to missing skills, there’s excitement everywhere as 2024 comes to an end. Here’s to the holidays, Tofus! 🥂
Bluesky has Blue Ocean Potential for Climate Tech Marketers
Despite being owned by the world’s most successful electric car maker, X is, to put it mildly, not the best platform to use for climate tech marketing these days. Between the increasingly conservative userbase and an opaque algorithm that deprioritizes non-verified posts, there’s an obvious need for an alternative. Which is what makes Bluesky’s rapid growth such an intriguing opportunity. 🦋
Want to Work in Climate Tech? Skill Up
LinkedIn recently released their annual Global Green Skills Report, and based on their findings the climate sector is in serious need of a skills infusion. But while the lack of skilled workers is not ideal in terms of fighting climate change, it does present a major opportunity for those looking to work in climate tech. The report outlines a clear list of skills that are missing. Follow the link to learn how climate tech marketers can take advantage of these gaps to advance their career.
From the Community
🌱 Jacqueline introduced herself to the Tofu community and gave us some background on her work. She’s a queer, vegan feminist from Brazil with a focus on amplifying degrowth and post-growth narratives in the climate space as a way to push for systemic change and a more equitable future.
🎓 Katherine shared an action opportunity for those interested in decarbonizing investment plans. California offers 529 plans, but all the offerings include fossil fuel assets. There’s a petition for them to invest in businesses that support the future those college accounts will pay for, which you can sign here.
🔌 Catalina invited everyone to attend the annual MIT Energy Conference on March 3-4. 2025’s event theme is Breakthrough to Deployment, and will feature more than 60 thought leaders and experts at the forefront of the energy transition. Hear new ideas, explore new technologies, and get early bird pricing if you register at this link before 12/31.
Happy Holidays Tofus
It’s been quite the year, and this community has been a bright spot through all the ups and downs. We hope your holiday celebrations are restful and rejuvenating, full of light and joy and the ones you love. We’ll see you in 2025.
With 💓,
The Alder Team