The Perils of Overspecialization in Climate Tech Marketing; What Evolving B2B Content Preferences Mean for Climate Tech; Updates from the Community
Hello Tofu Friends!
We’re just back from Climate Week NYC, where we had an absolute blast meeting climate tech thought leaders, like-minded marketers, and other industry professionals. Head over to our LinkedIn page to check out some of what we experienced and saw, or read on for some freshly-pressed Tofu – starting with one of our best-loved subscribers only posts, unlocked and available for all to enjoy.
The Perils of Overspecialization in Climate Tech Marketing
Read this article on how to get into the habit of reading wider climate tech industry news, attending events, and networking with your climate tech marketing peers to become a climate tech marketing generalist
What Evolving B2B Content Preferences Mean for Climate Tech
While B2B marketing is a fundamentally different beast than B2C, it still responds to the same broader cultural trends. So it makes sense that a recent Demand Gen Report shows short-form content racing ahead, with longer formats left in the dust. If you’re looking for insight into these shifting preferences, read on for our breakdown of the evolving landscape and how these changes apply to climate tech.
From the Community
We’re excited that so many of you joined the Tofu Slack community and shared our newsletters over the past month. If you haven’t joined yet, here’s a peek at what you’re missing in our #marketing-strategy channel!
📖 Owen shared a recently published post about the impact of domain name on brand perception why the choice matters. The post focuses primarily on the .eco top-level domain, but there's also general advice as to things that anyone should consider when evaluating potential domain names: https://go.eco/news/eco-boosts-your-brand/
🔏Alex started a conversation about gated content focused on which forms were too high value to keep from the audience and which could potentially drive leads.
🔎 Katherine kicked off a lively discussion of channel strategy, specifically focused on how to prioritize paid search, paid social, and organic search.
Know an exceptional climate tech marketer who’s missing out on the community? Spread the word!
Thank you to our supporters!
Thank you to all who have subscribed to support this community – it means a lot!
With love,
Mel & the Alder team 🤸🏽♀️