Tofu – The risks of not testing your marketing; Will climate reach its climax?; 5 B2B influencer marketing guidelines for brands
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Tofu – The risks of not testing your marketing; Will climate reach its climax?; 5 B2B influencer marketing guidelines for brands
The Risks of Not Testing Your Marketing
Data-driven marketing enhances marketing results, drives confidence
IYKYK. And when you do it solidifies the strength of your campaign, product launch or mega-marketing initiative. Why wouldn’t you want to know if your creative is offensive? Or the UX you designed isn’t connecting with your audience? We make hypothesis all day long about how we think our strategies and tactics will resonate with audiences. Why not know what we might have missed before we launch out to the world? [read more]
Climate tech marketing commentary [paid]
Will Climate Reach its Climax?
What we’re reading
Five B2B Influencer Marketing Guidelines for Brands
Influencer marketing is usually a B2C strategy, but what about business-to-business?
In the ever-changing world of social media and online communication platforms like TikTok, influencers are becoming more popular for their ability to generate sales. Climate tech marketers can also reap the benefits of influencer marketing when done well. MarketingProfs’ Alexander Frolov highlights five guidelines marketers can note when associating with influencers.
B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet still impactful, marketing strategies.
Although influencer marketing was once considered a B2C play, B2B brands can also achieve heightened brand awareness and an uptick in revenue growth by running influencer marketing campaigns. In fact, 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen's Consumer Trust Index… [read more]
From the archives [paid]
Seven questions that are top of mind for climate tech CMOs right now
As we’re closing out 2021, what are climate tech CMOs thinking about as we’re heading into 2022?
2021 has been a whirlwind all around. Nonetheless for climate tech, with the year starting with a new president who’s putting climate back on the agenda, finishing with the most anticipated and urgent global climate summit yet (#COP26), and record-breaking climate tech funding in-between. [Read More]
From the community
#general
👋 Bettina and Melanie met with Tofu member, Natalie in Portland for a Tofu meet-up!
🎙️ Kathrin shared her latest podcast episode on how CEA is helping clients deploy solar and storage solutions.
#events
🐦 Amy shared an announcement for early bird tickets for Evergreen Climate Innovations’ annual flagship event Co_Invest Climate which will be on Sept. 7.
☀️ Jill shared that Greentown Labs is hosting a summer EnergyBar networking event for Boston-area folks
#marketing-strategy
🏭 Ian asked if anyone has seen good examples of visualizing/communicating CO2 amounts for consumers.
#jobs
💼 Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing every day? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 350 climate tech marketing experts? Get in touch with Bettina to chat more.
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Mel & Bettina