The Risks of Not Testing Your Marketing Data-driven marketing enhances marketing results, drives confidence IYKYK. And when you do it solidifies the strength of your campaign, product launch or mega-marketing initiative. Why wouldn’t you want to know if your creative is offensive? Or the UX you designed isn’t connecting with your audience? We make hypothesis all day long about how we think our strategies and tactics will resonate with audiences. Why not know what we might have missed before we launch out to the world?