Balancing Brand Messaging and Technical Detail in Climate Tech Web Copy; Heightened Role of Climate Policy in Climate Marketing; Updates from the Community
Balancing Brand Messaging and Technical Detail in Climate Tech Web Copy; Heightened Role of Climate Policy in Climate Marketing; Updates from the Community
Climate tech marketing commentary
Announcing Tofu’s Climate Tech Marketing Cohort
👥 A respite for the marketing singletons, the Cohort offers small group advice
Over the last several months, we have heard from the community that the solo marketer role at a climate tech company can be lonely. And we hear you! We’ve been in that situation before, and know how challenging it can be. The Cohort is a way to pool expertise, create connections, and ensure solo marketers don’t feel quite so alone. Colin Bovet, solo marketer at QuitCarbon offered to lead us in our first group sessions hosted by Tofu founder, Melanie Adamson.
The group is targeted toward senior marketers who lead marketing as the only marketing person at a climate tech company. The format will be:
Regularly scheduled monthly calls starting in mid to late August, with 5-15 people on the call. Ideally, everyone in a group is in a similar type and size business (B2C or B2B), but it depends on the level of response we get.
Each month, one person discusses in depth where they're focusing, what's working, and what's not. Everyone else can share ideas or advice.
We keep a running agenda over time and share and compare benchmarks where possible (e.g., FB ads).
We’re asking Tofu subscribers interested in participating to fill out this form. We look forward to hearing from you.
Our 3 most-read guides on Tofu [paid]
1. When You Discover Your Email Newsletter Went to Junk
2. Don’t Become a Climate Tech Nerd
3. Advance Your Climate Tech Story Through Market Trends
We've sifted through our growing archive of Tofu articles (now over 100+) to spotlight the pieces that have resonated the most with you, our members. Happy reading!
From the community
👋 Welcome, new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s an overview of some of our newest members – head over to #introductions on Slack to say hi and learn more about them.
Catherine: “I’m Catherine. May 2024 was an incredibly busy, rewarding, and challenging month for me. The development of my design work, and design studies at Process Process Process has been positively impacted by co-designing, inspiring faculty members, residencies, and the completion of two certifications in the business, and design sectors. I am looking for new opportunities in business and design innovation sectors. DM me, reach out to my email to connect.
Eben: Based in Lisbon, Portugal. Specializes in making growth more affordable and effective for cleantech. "I have 8 years of B2B SaaS and Enterprise Tech experience. I've helped Microsoft, SAP, Fujitsu, F5, NGINX (and more) with Demand Gen, Revenue Operations and Sales Enablement." Passionate about "Surfing, hiking, playing music, traveling, listening to people with views different to my own."
Maiya: Founder of Mangrove Web, a B Corp digital agency. "I'm a coder-at-heart and digital agency owner focused on designing and developing brands and websites for social change." Based in Truckee, CA. Offers expertise in brand/website creation and B Corp insights. "What I'm looking for: connections to great organizations doing progressive work who could benefit from a new brand or website." Notable climate projects include Elemental Excelerator, sierraclub.ca, and a map for New Energy Nexus tracking Lithium battery supply chains."
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
#general
👏 Jamie shared that Generation180 is looking to collaborate with a corporate partner for National Drive Electric Week this Fall. If any of your clients are in the electric vehicle, EV charging, or E-bike sector, send her a message!
🤝 Joshua is looking to partner with organizations as part of his work at Climatize to support their audience of 800+ investors with resources/products/services that can help them live more sustainably. If interested, send him a message.
🙏 Keith shared an anti-greenwashing guide from Creatives for Climate, helpful for agency leaders and those that works on green claims and related creative.
📋 MJ has a three-question survey he would appreciate if you could fill out if you’re a climate researcher who faces challenges accessing non-dilutive funding.
👥 Alex was wondering if anyone is either currently or formerly the sole marketing person at their company? He’d love to chat with folks about creating work, work/life balance, and priorities. See our Tofu Cohort ask above!
📰 Katharine shared two articles: Oil CEO loses it at SF Climate Week panel, Richmond city leaders vote to put Chevron refinery business tax on ballot.
⚡Alex asked if anyone use marketing AI tools in their day to day jobs (content creation, design, etc). He’s interested in learning what effective tools are out there.
#events
🌎 Michael shared a recording of his panel discussion: The Grounding Volume 9: Climate Change—Join The Fight!
🍻 Liza is hosting a happy hour for marketers in sustainability and climate space in San Francisco on July 18th.
🍲 Katharine invited you to a Greenermind Summit + Friends summer sustainability social potluck on Saturday, August 3. To attend, email her "send me the calendar invite!" and put your name + what dish you’re bringing here in this sheet by August 1.
#jobs
🌊 Meghan at Watershed is looking for an experienced Product Marketer to join their team.
⭕ Ted’s portfolio company (Carbon Upcycling) is hiring a Marketing Manager in Calgary, AB. DM him if you have questions or know someone that is a good fit.
📒 Mark is hiring a Product Marketing Lead at CNaught, a venture-backed carbon credit provider based in San Francisco.
🌐 Maria shared a recent opening with Acterra, who is looking for a Director of Development and Communications.
Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing daily? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 1000+ climate tech marketing experts? Get in touch with Melanie to chat more.
Thank you to our supporters!
Thank you to all who have subscribed to support this community – it means a lot!
With love,
Mel & the Alder team 🤸🏽♀️