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How To Get A Role In Climate Tech Marketing; The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It & Tofu Community Updates
How To Get A Role In Climate Tech Marketing
Learnings From Tofus Who Have Done It
By Rhythm Bhatnagar
Transitioning from your current career into a climate tech marketing role may seem overwhelming. As the Community Coordinator for Tofu, I have had the opportunity to speak with and observe the transition of numerous Tofu members who have successfully made the switch. While every climate journey is unique, I have observed common patterns that can be helpful. I have created a framework where I have compiled these patterns to guide your transition.
Identify your ‘Unique Climate Tech Marketing Identity’ to find your ideal climate tech marketing opportunity. [Read More]
What we’re reading
The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It
Few understand the challenges marketing leaders face. The pains of being a climate tech marketing leader can keep us from enjoying the rewards of our efforts and successes and perhaps even keep us from our family and friends. We experience a daily overload of data, decisions, and tasks. Drew Dinkelacker of MarketingAccelerator, identifies the possible triggers in our workplaces and what we can do to get more control and satisfaction in his piece for MarketingProfs.
All professional marketers I've met have a set of principles…..documenting it would prevent them to be needlessly pulled astray by others who don't understand their process. They can be simple like, “Don't push people to where you want them to be. Meet them where they are.” Talk about them. Teach them. Doing so will give you a shared language with both your leadership and marketing teams, as well as build context for your insights. It also empowers both you and your partners to collaborate and understand each other better. You will no longer have to explain what's wrong with offhand marketing suggestions, and you can reject a bad idea without sounding defensive. [Read more]
Our top 3, most-read practice guides on Tofu [paid]
From Boring to Engaging: Ways to Amp up Lackluster Content, The How And Why Of Partner Marketing As You Move Into Growth & Climate Media Coverage is Expanding - Where Does Your Brand Fit In?
We sifted through our Tofu archive (which is 85+ pieces strong now!) and pulled out the articles that you - our members - have found most useful so far. Happy reading!
From the community
👋 Welcome, new Tofus!
Thank you to everyone who’s subscribed, joined the Tofu Slack community, and shared this newsletter with their climate tech marketing friends!
Here’s a snapshot of some of our newest members – head over to #introductions on Slack, where you can say hi and learn more about them.
Amanda Foster: “I’m the digital director at Counterspark (Counterspark.org). We are a 501c4 org (a nonprofit that can do some advocacy focused on clean energy). We are a sister org of Advanced Energy United (a business association that works with businesses focused on clean energy). As a digital person trying to engage the general public, I’m looking to learn as much as I can!”
Brandon Comstock: “I just finished the Terra program and cohort 2 of OPF Academy. All this is in the midst of stepping away from agency life for the first time in 20 years. I’m on to the next, exploring options at the intersection of sustainability, advocacy, experience strategy, and product design/management.”
Michael Glasky: “I have an extensive sales and operations background, but in my last few roles, I've had to learn all about marketing, which has led me to this group. I'm working on a project where we help climate-focused start-ups get their marketing, sales, and/or operations functions up and running.”
Stanley Lee: “I currently work in marketing at Homedigy. I hold a Bachelor's Degree in Electrical Engineering. I can help folks with strategizing and identifying the right networks for themselves and their businesses. I like cycling and reading.“
Are you missing your rockstar climate tech founders or marketers? Invite them to Tofu!
🔃 Liz is looking for an expert at the intersection of Metal Mining and circular economy.
👯♂️ Ania from Climate Vine announced the opening up of applications for their community of climate leaders. The deadline is 25 Sep.
🎁 Emily is seeking suggestions for good gift ideas and gifting guidelines for panelists to thank them for participating in an event your company is hosting.
🇬🇧 Dave from 75F is hoping to meet with CleanTech founders or marketers in London this week.
🧑🏻🎨 Jessica of Post Script Media invited Tofus to Transition-AI: New York on October 19th. Get early discount tickets here.
🔬Samara is looking for academics and professionals in the climate, environmental, and earth science fields to take part in her research study about Climate Change in AI.
🙋♀️ Emily is sourcing questions to ask panelists at an "AI & Renewable Energy" panel event.
😕 Birgitte is working on an article about the isolation and loneliness that generative AI seems to be bringing on. You can share observations or commentary here.
🙋♀️ Adam from CleanChoice Energy is hiring marketers for a few different positions to expand clean energy for everyone, everywhere.
🗽Bettina offered to make introductions for the marketing coordinator position at Nextracker.
Did you know that Tofu has a vibrant jobs channel featuring new jobs in climate tech marketing daily? Check it out for your next career move.
Want to feature your climate tech marketing job ad here and promote it to more than 800 climate tech marketing experts? Get in touch with Bettina to chat more.
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Thank you to all who have subscribed to support this community – it means a lot!
Mel & Bettina
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