Archive - Tofu

Balancing Brand Messaging and Technical Detail in Climate Tech Web Copy; Heightened Role of Climate Policy in Climate Marketing; Updates…

It's vital to find the right balance between telling a compelling brand story and delivering the in-depth technical details that make it believable…

Jul 17 •

Melanie Adamson

Accessible Expertise: Balancing Brand Messaging and Technical Detail in Climate Tech Web Copy

How to ensure technological benefits don’t drown out your brand’s narrative

Jul 17 •

The Heightened Role of Climate Policy in Climate Marketing

It’s been nearly two years since the Inflation Reduction Act (IRA) was signed into law. As the largest investment in clean energy and climate action in…

Jul 17

May 2024

How to Adapt to Shifting B2B Buyer Behavior ; May the Force Be With Your B2B Marketing; Updates from the Community

Climate tech marketing commentary

May 30 •

Melanie Adamson

May the Force Be With Your B2B marketing

How Autodesk turned a customer case study (Lucasfilm) into a B2B machine

May 29 •

Melanie Adamson

How to Adapt to Shifting B2B Buyer Behavior

What Marketers Should Know About the Evolving B2B Buying Journey

May 29 •

April 2024

How To Build a Brand That Scales; Meet Fellow Tofus at SF Climate Week; Updates from the Community

Branding is a critical first step for scaling your business because it gives you and your employees the communications guidebook to tell your story. A…

Apr 18 •

Melanie Adamson

and

The Business of Building a Brand

Smart marketing playbooks start with the brand. Branding is a critical first step for scaling your business because it gives you and your employees the…

Apr 18 •

Melanie Adamson

March 2024

Why Tone is Important; Join Our Upcoming Media Relations Webinar; To Freebie or Not To Be & Tofu Community Updates

Why Tone is Important in Marketing

Mar 13 •

Melanie Adamson

and

To Freebie or Not To Be

Should you work for free to get climate experience? Probably not.

Mar 10 •

Why Tone is Important in Marketing

Tone of voice isn't just about what you say; it's about how you say it – and it makes all the difference in marketing.

Mar 10 •

Melanie Adamson

January 2024

Forging Successful Partnerships in Climate Tech Marketing; Direct Response Versus Awareness Advertising: Which Way Should You Go? & Tofu…

Forging Successful Partnerships in Climate Tech Marketing

Jan 23 •

Melanie Adamson

and

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