Tofu

Stop Tracking Everything: Start Measuring What Matters; From Productivity to Proof; Community Updates

From KPIs to AI to navigating climate-tech headwinds, everything in this issue comes back to one idea: doing less of what’s noisy and more of what’s…

Dec 1, 2025 • Melanie Adamson

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From Productivity to Proof: AI Marketing’s Role in Climate-Tech GTM

AI has become foundational to modern go-to-market strategy, shifting from a productivity tool to core analytical infrastructure.

Dec 1, 2025 • Melanie Adamson

Stop Tracking Everything: Start Measuring What Matters

Do traditional KPIs still matter in 2026?

Dec 1, 2025 • Lauren Burns

July 2025

Advancing Your Climate Tech Story Through Market Trends; PNW Climate Week Hot Spots and more

Advance Your Climate Tech Story Through Market Trends

Jul 10, 2025 • Lauren Burns and Melanie Adamson

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March 2025

How the Next Gen is Reshaping the Climate and Energy Conversation, a Q&A with PJ Forgione, and Community Updates

How the Next Generation is Reshaping the Climate and Energy Conversation

Mar 11, 2025 • Melanie Adamson

Building Meaningful Connections: 3 Questions with Tofu Community Manager, PJ Forgione

In the world of digital communities, fostering genuine engagement and driving meaningful conversations is both an art and a science.

Mar 11, 2025 • Lauren Burns

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How the Next Generation is Reshaping the Climate and Energy Conversation

The next generation of climate and energy leaders isn’t just participating in the conversation—they’re redefining how conferences drive real action.

Mar 11, 2025 • Lauren Burns

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January 2025

Agentic AI for Climate Tech Marketing; 2025’s Most Important Climate Marketing Topics; Community Updates

Welcome to 2025, Tofus!

Jan 14, 2025 • Melanie Adamson

Not So Secret Agents of Change

How Agentic AI Can Empower Climate Tech Companies

Jan 14, 2025 • Kieffer Katz

December 2024

Bluesky Has Blue Ocean Potential for Climate Tech Marketers; Want to Work in Climate Tech? Skill Up; Community Updates

The year is winding down but opportunities in climate tech are going strong, as you’ll see in this month’s posts.

Dec 16, 2024 • Melanie Adamson

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Bluesky has Blue Ocean Potential for Climate Tech Marketers

Despite being owned by the world’s most successful electric car maker, X is, to put it mildly, not the best platform to use for climate tech marketing…

Dec 16, 2024 • Lauren Burns

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Want to Work in Climate Tech? Skill Up

LinkedIn's 2024 Green Skills Report is Full of Opportunities

Dec 16, 2024 • Melanie Adamson