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To Gate or Not to Gate? That is the Question; The Revenue Feedback Loop: Putting Revenue At The Heart Of B2B Marketing & Tofu Community…
To Gate or Not to Gate? That is the Question How to think about using gated content for lead generation in climate tech marketing By Bettina Grab…
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Bettina Grab
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Melanie Adamson
To Gate or Not To Gate? That Is The Question
How to think about using gated content for lead generation in climate tech marketing
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Bettina Grab
September 2023
How To Get A Role In Climate Tech Marketing; The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It & Tofu…
Transitioning from your current career into a climate tech marketing role may seem overwhelming. As the Community Coordinator for Tofu, I have had the…
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Rhythm Bhatnagar
How To Get A Role In Climate Tech Marketing
Learnings From Tofus Who Have Done It
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Rhythm Bhatnagar
August 2023
Key Marketing Metrics for Climate Tech Companies: Data Points That Matter for Brand Awareness; Webinar: Can A Robot Run Your Marketing…
Toby Obayashi-Breunig, Digital Marketing Specialist at Alder & Co. covers how climate tech businesses need specific metrics and data-driven strategies…
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Toby Obayashi
Key Marketing Metrics for Climate Tech Companies: Data Points That Matter for Brand Awareness
This blog reveals how to set goals, identify key metrics, and optimize your climate tech marketing approach by leveraging insights from web traffic…
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Toby Obayashi
July 2023
Stop Wasting Your Newsletters: How to Turn Them into Powerful Lead Nurturing Tools; You Down With VPP? Yeah, You Know Me; Pros and Cons of…
Stop Wasting Your Newsletters: How to Turn Them into Powerful Lead Nurturing Tools By Betting Grab Have you ever signed up for a climate tech company's…
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Bettina Grab
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Melanie Adamson
You Down With VPP? Yeah, You Know Me.
Other people's p-jargon isn't necessarily ours. Losing the acronyms invites more people to the conversation.
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Melanie Adamson
Stop Wasting Your Newsletters: How to Turn Them into Powerful Lead Nurturing Tools
Discover the secrets to engaging leads and building relationships by aligning your content with the buyer’s journey
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Bettina Grab
June 2023
Change Your Outlook To Change Your Outcome; Preventing The Greenwashing Trap; Budget Woes Getting Marketers Down? Make The Most Of It…
In our marketing careers, how often do we defer from pursuing the next big move for one reason or another? It's never about timing. It's not about…
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Laurie McGinley
Preventing The Greenwashing Trap
Why 'white lie' or making unsubstantiated claims that could help your business get funding, noticed in the media, or get you to the negotiating table…
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Melanie Adamson
Change Your Outlook To Change Your Outcome
Executive coach Laurie McGinley weighs in on how to design the future you want to live in
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Laurie McGinley
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